Radio Station Research

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Table of Contents Introduction 2 Scope of the Study 3 Methods Used 3 Results 5 Age 5 Time of Day 6 Location 8 Recommendations 10 Target Format 10 Target Location 11 Bibliography 12 Appendix 13 Introduction Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population, can discover the musical preferences of the general population of students, they will be able to grow within the specific market. Since the target market is of a personality…show more content…
Do they spend it mostly on electronics, clothing, technology, sporting goods, home furnishings, entertainment, or some other goods? Secondary data was used as a "back up" to the survey. Since the survey was involving a small portion of the population, some data may be skewed. The secondary data was used as a form of a guide to the survey results. It was there to ensure that the student population was represented, even with a small sample. Forms of secondary data used included journals, magazines, newspapers, the Internet, and other online databases. Results Age To ensure that the entire student population was covered, the average age was calculated. The results show an average age of 23.5 with a standard deviation of 5.5. Thus, the range of age was reached, with one deviation ranging from 18 to 29. Gender The results of the survey show that 66.7 percent of women versus 33.3 percent of men were surveyed. The survey was slightly skewed in this manner, but the coverage was still reached. Also, the majority of the survey was a single crowd. 77.2% of the poll was single, compared to 22.8% being married. Musical format From the survey, the data collected showed the students' preferences of format based on a 1-5 scale, with 5 being most favorite. After the data was analyzed, the following shows the college students preferences based on their mean: 1. Alternative-3.0 2. R&B-3.0 3.
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