Radio Station Research

“Radio reaches more than 68% of U.S. consumers ages 12 and older on an average day.” (newsgeneration.com, 2014) I selected a career in radio because I love listening to and being around music, I love meeting new people, and I love journalism. Radio announcer’s present music and news and some may provide input on topics or interview guests. Some announcers act as emcees or DJ’s during events hosted by the radio station or during other events like at weddings, parties, or clubs. Announcers announce

Intellectual Persuasion of Radio Advertising George Scott Bain MKG350-1 – Promotion and Public Relations Colorado State University – Global Campus Professor CherylAnn Farrell February 07, 2016 Introduction Each and everyday individuals—namely radio listeners—are emotionally stimulated by thousands of daily news and commercial messages. Consumers of this traditional technology have to selectively process the information they receive in order to make what was heard more easily recalled. Because

way we live. But what about radio? Some say that radio is dying, that its use has become useless, that it was only an aid of assistance during the early and mid 1900’s. But the way I see it, I think that radio is more relevant and significant today than it ever was, especially for the diverse Australian youth cultures. Their lifestyle, education, political views and social aspects come under a large role due to what they listen to over the radio. So how do radio stations maintain and attract their

This case study looks at the launch of a women’s radio station in the city of Herat, Afghanistan, in the year 2003. It follows four Afghan women journalists’ struggles in balancing the demands of a highly conservative culture on the one hand, and the objectives of their Canadian journalism trainers on the other. Kamal explains that Media development takes on many different forms in different areas of the world. Rather than being a force for sustaining difference, the media is deliberately employed

There are more radio stations in New Zealand per head of population than any other country in the world. This means individual stations need to jostle for their unique positioning in the market. One way to evaluate the similarities and differences between radio stations is to conduct a Content analysis. Radio stations define their market positionings through differences in structure, talk focus, announcing style, music, advertisements, self-promotion, competitions, types of callers and news information

institutions. Mediums such as radio, newspapers, and television all reflect and affect American society. However, the main one that I am going to discuss is Radio. Radio is more effective in mass media as compared to the other mediums. The way radio was back then is way different from what it is in society today, it has changed over time. People believe that radio is one of the dying mediums, but that’s false. Radio has saved plenty of lives through communication. Radio has been the first device to

by analyzing Porter’s five forces of radio station industry in New Zealand, we could get the conclusion that four of those five forces have negative influences on the industry, namely the intensity of rivalry, the threat of substitutes, the bargaining power of buyers, and the bargaining power of suppliers. Only the threat of new entrants has positive influence. Fortunately, ICTs are broadly used in converting the negatives to positives among the radio station industry. And it actually does very well

at their convenience. Air1.com is an uncommon website, created by the Air 1 radio station which plays Christian music. The Air1 website contains rhetorical appeals using Ethos, Pathos, and Logos to persuade listeners of the Air1 radio station to keep it on air. ETHOS Air1 is a radio station that has their own website which features options to have their listeners help out with many charities and to help keep their station on air through donations. One charity offers the EZ $40 monthly plan to help

Radio was originally created for the purpose of communicating with ships out to see and emergency broadcasting. Throughout history the United States government has had a major influence on the evolution of radio. The government was responsible for fostering ownership regulations for the stations in an effort to regulate information transmissions and military security. Unfortunately, in doing so the ownership of radio stations became about individual profit rather than national security. The

Introduction The following report will be a critical marketing plan of the EP ‘Weekends’, by the band Project Bongo. With help from academic theory and concepts this analysis will include an overview and aim of the band and its EP and a strategy for the potential seven areas involved in the release of any musical product. Additionally, this plan will produce a timeline and elaborate on a budget to bring the aforementioned theory into practice. Project Bongo is an independent five-piece band from