The BBC has been around since 1922 and today there are over 25 national radio stations and hundreds of regional, local, community, student and hospital radio stations. (My Job Search, 2013) All of these stations will have many different job roles; one of them is called Broadcast Assistance. The role of Broadcast Assistance is very important within the radio broadcasting industry. Their job is to control everything that gets put on air, for example music, packages, jingles and also the voice of the
There are more radio stations in New Zealand per head of population than any other country in the world. This means individual stations need to jostle for their unique positioning in the market. One way to evaluate the similarities and differences between radio stations is to conduct a Content analysis. Radio stations define their market positionings through differences in structure, talk focus, announcing style, music, advertisements, self-promotion, competitions, types of callers and news information
way we live. But what about radio? Some say that radio is dying, that its use has become useless, that it was only an aid of assistance during the early and mid 1900’s. But the way I see it, I think that radio is more relevant and significant today than it ever was, especially for the diverse Australian youth cultures. Their lifestyle, education, political views and social aspects come under a large role due to what they listen to over the radio. So how do radio stations maintain and attract their
Radio was originally created for the purpose of communicating with ships out to see and emergency broadcasting. Throughout history the United States government has had a major influence on the evolution of radio. The government was responsible for fostering ownership regulations for the stations in an effort to regulate information transmissions and military security. Unfortunately, in doing so the ownership of radio stations became about individual profit rather than national security. The
with fading print on the overhangs, and various pieces of art displayed in the windows below. The door is simple and opens with a soft chime of bells, giving it a small business, intimate-type feeling when hearing the sound. Once you’re inside, a radio station playing today’s hits, rather than elevator music. Sounds emit softly over the speakers in the main entrance gallery, just loud enough though to be heard throughout the adjoining rooms. The interior is clean enough, no dust or dirt to effect the
This case study looks at the launch of a women’s radio station in the city of Herat, Afghanistan, in the year 2003. It follows four Afghan women journalists’ struggles in balancing the demands of a highly conservative culture on the one hand, and the objectives of their Canadian journalism trainers on the other. Kamal explains that Media development takes on many different forms in different areas of the world. Rather than being a force for sustaining difference, the media is deliberately employed
by analyzing Porter’s five forces of radio station industry in New Zealand, we could get the conclusion that four of those five forces have negative influences on the industry, namely the intensity of rivalry, the threat of substitutes, the bargaining power of buyers, and the bargaining power of suppliers. Only the threat of new entrants has positive influence. Fortunately, ICTs are broadly used in converting the negatives to positives among the radio station industry. And it actually does very well
or even minor radio station saw a future in Hispanic radio. Companies saw the Hispanic radio as a loss rather than an unopened door to a loyal public in not only the states, but all the way to many Mexican border cities. Yet, once brokers began the Spanish language programming, companies noticed how profitable these programs could potentially be. “Stations and advertisers began to understand the benefit of reaching an underserved audience in their native language, publishing station profiles and trade
Intellectual Persuasion of Radio Advertising George Scott Bain MKG350-1 – Promotion and Public Relations Colorado State University – Global Campus Professor CherylAnn Farrell February 07, 2016 Introduction Each and everyday individuals—namely radio listeners—are emotionally stimulated by thousands of daily news and commercial messages. Consumers of this traditional technology have to
“Radio reaches more than 68% of U.S. consumers ages 12 and older on an average day.” (newsgeneration.com, 2014) I selected a career in radio because I love listening to and being around music, I love meeting new people, and I love journalism. Radio announcer’s present music and news and some may provide input on topics or interview guests. Some announcers act as emcees or DJ’s during events hosted by the radio station or during other events like at weddings, parties, or clubs. Announcers announce