Radioshack Commercial Analysis

There are millions of different types of advertisements that we can view from anywhere in the world from our electronic devices to a newspaper on a stand. Advertisements are being sent out in any way that the companies can possibly think that it would make us want to buy their products. The thing that we do not always see with these advertisements is their subtle hints that make you want to buy their products without you even realizing that you want to. It can be the jingle, age of the actors, special moments in scene, or anything along the lines that the company trying to sell you their product will use. To express this I will utilize three commercial videos from the company, State Farm that all use these types of subtle

This is a rhetorical analysis of the commercials made for Apple and Thai Life Insurance respectively, comparing the techniques each company employs to improve its public image and influence its audience or market. The two ads shall be compared by analyzing the effects of the visual elements, noticeable features of the transcript, concerning core values each ad/company promotes, the way each ad manages time and screen estate, and how they all relate to producing effects. Advertisements usually make pathological, ethical and logical appeals to their audience with the ad creators choosing to emphasize on one or two appeals. The two ads in focus are unique in their own ways with different ideas and messaging.

There are millions of commercials. All of them have different audience and purpose. Advertisement maker tries to convey audience to look at their point of view, which can be political, social or convincing them to buy their product instead of others. According to the article “Rhetoric and Advertising” more than 2,000 years ago the Aristotle came up with three different categories to describe how people use rhetoric to persuade people: ethos, pathos and logos. Each of these terms describes different way to try to reach an audience and convince them to agree with you. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Many ad makers use 2 of 3 techniques in their ad. Commercial maker uses logos and ethos a lot while making a commercial. For example, Luna commercial. Luna is a carpeting company who installs new carpet in houses at the discounted prices. They always have a promotions going on which includes get carpet in 2 rooms and get the 3rd one for free, by doing this they are attracting customers, this is example of ethos. They also have a catchy audio which makes people remember their number (773-241-LUNA) this is an example of logos. They also have family who are dressed well talking about how good their

Advertisements are made especially to grab the viewer's attention in any way possible. Many companies use images to try and trigger their viewers emotions or facts to attempt to establish credibility and get consumers to purchase their product or to grasp the message they are trying to get across. Companies like Budweiser and Kleenex achieve their advertising goals by using ethos, pathos, and logos.

BOOM! Now that I have your attention, take a moment and think of all the advertisements you have seen. There are few that you actually remember in relation to the thousands you have viewed in your lifetime. The advertisements that stick with a person have a certain “wow” factor, that captivates the viewerr and remains in the back of their head. The Learn for Life Foundation produced a commercial for their Set Yourself Free campaign. This ineffective ad was used to scare the teens of Australia away from the mistake of missing school, using pathos and logos as their means of manipulation.

Imagery and emphasis can create memorable commercials. Emotions inside of commercial viewers are used to sell products in modern day society. Commercials are careful of how they use symbolism inside of their advertisements. Vivid coloring can inspire powerful positive feelings in a viewer, but grim coloring could create a negative feeling. People could feel positive feelings when considering to buy a product such as the Apple iPad. Scenes within the Apple commercial help to inspire the thought through strategic marketing. The commercial makers were careful in their placement of imagery and product placement. They also had intelligent choices in who they chose to narrate their commercial.

“Hear what you want” claimed the Sound Blockers through a video advertisement commercial targeting college students into purchasing The Sound Blockers 2.0. This advertisement was shown in class sharing personal experiences that influences the audience to relate to the situations and increase their chances in purchasing the product. This commercial used the three main rhetorical appeals, Logos, Ethos and Pathos, which were used in targeting emotions, statistics and creating a valid advertisement. When using rhetorical elements such as angle of vision, altered locations of the setting, and different character roles, it supports the advertisement to become successful and appeal to the audience.

We see tons of ads every day without even realizing it; in a magazine, on television, and on billboards. Companies usually use ads to try to sell something or to catch someone’s attention. There are millions of different ads for many different things. The commercial I have chosen is about drinking and driving. This is an important topic within my age group, because almost every day another teen dies from drinking and driving or someone else’s carelessness from drinking and driving. Every day in America, another 28 people die as a result of drinking and driving crashes. The commercial conveys loyalty, commitment, responsibility, and an everlasting friendship.

RadioShack was first founded in 1921 by two brothers in Boston as a small retail and mail-order business supplying ship radio equipment. In 1963, it was bought by Tandy Corporation and then incorporated in 2000. It did very well from its beginnings through the late 1990’s, and after than it is been having huge losses. This company also was an early seller of both cell phones and satellite television systems. RadioShack has suffered 10 consecutive quarterly losses and did not have enough money to continue running all of its stores by itself due to of the online shopping businesses. RadioShack has formally announced the 1,784 stores that it will be closing between February and the end of March 2015. And also filed for bankruptcy. However,

In our everyday lives, we are constantly overwhelmed by marketing and advertising in numerous forms. Whether it 's a commercial, billboard, poster, flier, online networking, or anyplace a man looks, he or she will regularly see some type of advertisement. These advertisements employ a variety of schemes with a specific goal to catch our attention and ideally spend our cash on the item or service. In addition to that, special materials like posters and billboards try to impart a message to society. Each print advertisement or commercial conveys a particular message that is connected with the marketing objective of the advertiser. These different forms of advertisement convey their messages through logos, ethos, and pathos appeals. A particular ad by Nike communicates its message through these particular methods of persuasion in their “WHERE LEGENDS ARE MADE.” ad.

What is a commercial really selling? Well, is it not obvious? The commercial sells the product that is shown in the commercial, right? The real question is how does the commercial sell its product? Do they rely on the viewer being subjected to the ad so many times that they just buy it? Or do they play mind tricks to make their product absolutely irresistible? That sounds ridiculous, but is not too far from the truth.

Not only signs do play an important role when it comes to advertising but also the way of representation including all the surroundings are essential to produce an advertisement that attracts the addressee. These surroundings usually involve the so called modes of communication which can be divided according to TV commercials into pictures, language and music. These modes are used to create the meaning of communication and their interplay is necessary to influence the outcome of the advertisement. (cf. Cook 2001:42)

Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or

As an audience that enjoys media entertainment, we find ourselves glued to the television every year to see what commercials will appear during the Super Bowl. Last year 's Super Bowl featured various commercials that target particular audiences requiring a great deal of planning and meticulous execution. Thus, audiences that enjoy these commercials become part of more than just the game; they are given an opportunity to become part of a bigger picture by analyzing what message the composer is attempting to persuade to the public. As I reflect on these commercials, I want to understand what is being communicated to me to persuade me to act to buy a product. To understand the rhetoric analysis of Super Bowl commercials, I will look at what

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.