Raising the Bar on Revenue in the Golf Industry

These magazines and movies are only a small portion of how golf has helped changed society.  Golf provided a helping hand in bringing the American nation closer together as equals.  Blacks and Whites of all ages and gender have been given the chance to play along side each other in a safe environment.  Sports sometimes provide a place for equality.  Golf is a great example of this equality.  Stossel says "golf is beginning to look more like America: diverse, multicultural, and largely middle class" (2).  But, will Americans take advantage of the

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

The overall commercial market is much smaller than the consumer market. Golf courses account for $950 million, and commercial housing $118 million for a total of $1.068 billion. Golf courses will have to be sold on the idea that a new product from a new company will be able to save the course money in irrigation and fertilizing fees, and that it performs as advertised. It can be costly to persuade golf course keepers to switch from conventional

The legendary beginnings of golf in the United States can be traced back to the mid-1600s. One of the first published

Fourteen clubs - four wedges, six irons, a rescue, a three wood, a driver, and a putter - this is golf. It is one of the most mentally challenging sports in the world. It can fool beginners who are deceived by its simplicity. Golf is often underestimated by those who have never attempted to play the sport. While it has often been known as a “rich man’s” sport, in recent years this perception has begun to change. There are a number of other generalizations made when talking about golf, yet these are most always from those who have never experienced, played, or followed the game. One should question how a critic with no knowledge of the activity could state whether or not golf should be considered a sport. Golf is a sport, regardless of what any critic has to say. Studies and experimentation, along with the experience itself, reveal all of the athletic aspects that make golf better than most sports.

Our town is notable for having several interesting golf courses. For those residents whose interests lie in other pursuits, those courses are a waste of large quantities of otherwise useful space that could be better used to construct another mall or store. For the golf enthusiasts among us, however, the preponderance of courses is a delightful benefit of living in this otherwise uninteresting locale, where the only saving grace is the plentiful supply of interesting people.

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

“Given the year we just experienced in golf, it would be phenomenal if we see anything in 2001 that will even remotely compare. We witnessed an incredible season by the game’s most dominant player-in this era or any other. We saw how fans and players alike could respect the game in an international competition. And, we have seen the game’s visibility skyrocket” (Strange 20).

With the professional endorsement by these golfers, the target market was able to see the product in action and also learn how to properly use them. With practice, these average

Swannies has dedicated their efforts into focusing their target consisting of male golfers that are between the ages of 15-39. Such individuals would consist of students, young professionals- especially ones who casually golf. This target market makes up half of the golfers in the United States. If Swannies were to also focus on men aged 39 and older, they may be able to attract another 40-50% of the men in the industry. This would be key for Swannies- aiding Swannies with their extensive growth.

Mostly, the investors build private golf courses near famous clubs in the world. These clubs attract thousands of people every year. Some of these individuals are casino lovers while others love playing golf for fun. There is an entry fee to the golf courses which

Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more

Owners of golf courses are currently facing challenges which threaten their very existence. Whether it is from a dwindling participation rate, water shortages, or environmental concerns due to fertilizer and pesticide runoff, courses must adapt their strategy for a new reality. It is clear from statistics that participation in golf is dwindling which will threaten the existence of golf courses. Coupled with an increased awareness of the impact on the environment, this could prove to be an insurmountable obstacle if golf courses are not quick to adapt. In states such as California and Texas, drought conditions have forced communities to look at the significant water usage of golf courses in order to reduce unnecessary consumption. Another significant cause for concern is the effect of pesticide and fertilizer runoff on the local watershed. Clearly there are very real and sometimes devastating effects when the pesticides and fertilizers used by golf courses find their way into unintended areas such as lakes, rivers and ponds. However, it is not all bad news for golf courses. There are positive environmental impacts such as preserving a home for birds and other animals, reducing urban sprawl, and the growth of vegetation and trees. These challenges facing golf course owners are very real, and in order to continue to attract players and avoid costly legislation, golf courses must embrace water conservation efforts, reduce their release of

The manager of City Technologies has approached our company to discuss and plan the company’s annual seven day event, which will include a two day Pro-Am golf tournament to an appropriate location outside of the UK. The trip will be for 16 people, which will be arranged and paid for by City Technologies, as well as a further 20 golfers from other companies who are making their own arrangements for the trip. Places previously visited include Spain, Scotland, Ireland and California, which reduces the number of places they can visit. We must also look at the option of sending a member of staff as a group leader and the costs involved. I will choose three destinations for the manager’s report, as well as a customer care plan, and

As the international sport of choice the rich and powerful, golf is viewed as a leisure activity and also as a source of economic development as. Golf’s challenges as well as opportunities are difficult. They are almost all the time linked in one. There isn’t lack of strategic challenges to the game’s feasible growth. On one hand, environmental laws as well as regulations are protecting the water sources, thus leading to limiting land and water availability. Similarly, in within the same industry, the game has taken a back seat. It is now second to its investor profits. This is of course is without conceding the real compatibility of the two. And this is where the advantage of sustainable golf development lies obvious. It is rather evident that, all over the world, the consumer’s choices are being directly prompted by ethical as well as environmental issues. Governments too are gaining votes for their policies that are based on resource efficiency, environmental protection and pollution prevention. Water, energy and other essential costs are growing all the time. The media on the other hand, is more than willing to spotlight suggestions of damage or injustice at the push of a button. This being the case locally to globally