pharmacies. - Consumers thought that Raja(condoms) was associated with sex but Maya(pill) was associated with birth control - People thought of a condom as an over the counter consumer product, while a pill was perceived a as a powerful drug. As a result, people were more willing to accept condom rather than drug. ♦ Maya’s performance got worse because of its weak marketing strategy compared to other competitive products. - PSI’s marketing efforts for Maya to motivate retailers were not as strong
Case Summary of PSI: Social Marketing Project in Bangladesh 1) Who is right: Ciszewski or Schellstede? Why? I think both of them are right and have good strategy in trying to improve sales of Maya. Ciszewski isright in the idea of rebranding Maya to improve the poor image as it stands right now, i.e. change nameand increase the price to raise the image of the brand. We have a room for price increasing as it isshown that other OC brands with price 5-10 times higher can have better sales than
Marketing Management Case Analysis Q. What are the reasons for Raja 's success and Maya 's failure? | Raja | Maya | Cost | * The product was perceived to be better than the free condoms distributed by the government, still emerging as affordable to the masses. * The low cost offers a profit margin to the distributers of the product whose substitutes are otherwise available for free. | * The low price of Maya is leading to reinforce the image of the product as being of low quality
permeating through Raja Rao’s novels is generally held to be Vedantic in tone and temper. Being a Vedantin, he seeks Truth on the lines of Advaitavada and frequently refers to the precepts from the Upanishadas. To him, writing is a visible expression of his deeply – felt spiritual experiences. Duly recognizing man’s deep need to seek and realize Truth, he endeavours to revive the traditional Indian quest with all its rigour. The Advaita philosophy of Sankaracharya forms the core of Raja Rao’s fictional
focuses on what is wrong with the world and your surroundings or with yourself. In the Krishna and Hinduism world view, the problem is the illusion, or Maya, that people tend to build about themselves and what surrounds them. Maya is when people see themselves as something separate instead of the common Hindu belief that all things are connected. Maya brings ignorance, attachment, and reincarnation into the lives of people. People start thinking that they are the most important thing around and do
elephant headed god of wisdom and learning. He is considered to be the remover of obstacles (Fisher, 2003). It is believed that Ganesh's head symbolizes the soul, or Atman, and his human body signifies the earthly existence of human beings, or the Maya (Das, Ganesha, n.d.). He is believed to have the head of an elephant because his father, Siva, removed it when he forbid him access to his mother, Parvati. When Parvati demanded he be restored, an elephants head was the first found (Fisher, 2003).
faith, Jnana Yoga - Way of knowledge, and Raja Yoga - Way of salvation. Buddhism and Hinduism both believe that there are many paths to attain enlightenment such as overcoming through your feelings and desires and controlling over the six conscious senses. Buddhism and Hinduism also believed that excessive attachment to things and people in the physical world causes pain and suffering. Therefore, we must get ourselves free from the illusions of 'Maya' or worldly desires. Although Hinduism, Buddhism
Righteous Brothers) Note:Some of the background music is inspired by MY Favorite Things. Hindi Song: Dole Dole Dil (Baazi) Music Director: Anu Malik Copied From: Come September (Theme) Note: Another copy of the Come September tune is Nazrein Mili (Raja) by Nadeem-Shravan. Hindi Song: Aisa Zakhm Diya (Akele Hum Akele Tum) Music Director: Anu Malik Copied From: Sweet Child In Time (Deep Purple) Note: The opening and closing portions of the Hindi song are inspired. Hindi Song: Dil Mera Churaaya Kyoon
Evolution Indian Cinema A scene from Raja Harishchandra (1913) – The first full-length motion picture. And Devika Rani and Ashok Kumar inAchhut Kanya (1936). By GAURAV YADAV CESP (MA), 4th Semester Introduction India has one of the oldest and largest film industries in the world. Indian Cinema is one of most vibrant cultural products and a major industry which is as old as Hollywood . It produces around a quarter of the world's films; its 13,000 cinema halls have a daily audience of around
MM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 1 MANAGING MARKETING IN THE 2 1S T C E N T U R Y : SHORT CASES www.mm21c.com MM21c short cases:MM21c-front matter 12/23/08 12:59 PM Page 2 2 MANAGING MARKETING IN THE 21ST CENTURY TABLE OF CONTENTS 1. SONIK CD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2. ICI FIBRES LTD. . . . . . . . . . . . . . . . . . . . .