Ralph Lauren

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

One of Polo Ralph Lauren’s greatest strengths is its marketing strategy, which the brand actually focuses on heavily. “Creating a luxury brand is one thing, but maintaining its marketing aura across good times and bad, traditional media and new, takes genius and Ralph Lauren,” said Mickey Alam Khan, editor in chief of Luxury Daily, New York. Ralph Lauren’s products range from men, women and children’s suites, sports wear, jeans, shoes, underwear, belts and sunglasses to home bedding, curtains and furniture. The way Lauren designs most of his clothes, does not amend to current in fashion trends, an idea which he denounces when marketing his products, because he wants his consumers to feel as if they’ve purchased something more than just what they wear; “I’m not a fashion person. I’m anti-fashion. I don’t like to be part of that world. It’s too transient. I have never been influenced by it. I’m interested in longevity, timelessness, style- not fashion", said Ralph Lauren. Ralph Lauren wants his product to stand out as something of class, style and power, which is why he choose the infamous logo of the man riding the pony playing polo. Over the past 40 years since the Polo brand was created, its products have kept similar styles: the preppy American look. The way the Polo Brand is distributed (place)

The fashion designer’s strong and marketable personality along with his attention to detail and unwavering drive to perceive and succeed has helped him create a globally recognized brand. ‘Alex Perry’

The '80s and '90s were a time when labels like Polo, Nike, Fila, Bally, and Tommy Hilfiger held tremendous sway among urban youth. These brands represented affluence and success, and they played a key part in the wardrobes of the community's most stylish and admired young people.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Conrad’s approach towards the way she designs was something that really came in handy within the past few months. During her pregnancy carrying her first child. She couldn’t find any maternity clothes that she liked. So, she designed a maternity line with clothes that she did like, and hoped that others would as well. After giving birth to her son, she has had clothing

Ralph Lauren employs a business level strategy of Focused Differentiation. Differentiation is value as perceived by customers through unique features and characteristics of an organization 's products rather than by the lowest price (“Generic Competitive”, 2017). This is done through providing high quality, unique features, exceptional customer service, innovation, or advanced technology, etc. (Baba, 2015). RL’s focus on differentiation is described best on their own website when they state “Ralph Lauren is one of the world’s premier luxury lifestyle brands, universally recognized and associated with distinct design and quality” (“Ralph Lauren Investor”, 2017).

The company Ralph Lauren started off as a dream, then materialized into reality. The founder of the company was Ralph Lauren, originally named Ralph Lifshitz, but later changed due to bullying at school. (Biography.com Editors) He was born on October 14, 1939 in New York City. Around the age of 16, people noticed that Ralph had a very keen sense of fashion. He had this fashion sense because he was inspired by screen icons. In 1967 Lauren started to make men’s neckties. This little company went under the name of Polo. Taking a loan of $30,000 he then began to develop and expand into a full menswear line. (Biography.com Editors) After winning the Coty award in 1970, he began to dabble in women’s fashion by designing clothes for his wife. A few

Casual wear was also a big seller for the RL brand, epitomizing the preppy chic look that was popular in the 80s. The brand went on to launch women’s wear and Ralph Lauren home – bed sheets, towels and furniture all with the classic American style that the Polo/Ralph Lauren brand was known for. “The fall 1987 product list of the Ralph Lauren Home Collection alone numbered 2,200 pieces.” (Ralph Lauren The Man Behind the Mystique p. 4)

This smart and practical boys rubber logo zip up jacket by Armani Junior ensures superior style at weekends. Intricately crafted from a cotton fabric with a touch of stretch, this jacket features a front zip fastening for easy dressing. Bound to become an instant favourite for your little one, this full-sleeved jacket is enhanced with a rubberised brand logo across the chest and contrast hem and cuffs. Pair this jacket with a t-shirt and track pants for a playful

Like most of us individuals Menswear is very well rounded. Also like most of individuals in the fashion industry we each have our own opinion, menswear is similar because each designer takes the concept of menswear and puts their own creative twist on it or carefully creates a strategic plan to execute their ideal version of menswear. In the previous season of Fall / Winter 2015 – 2016 such trends and their designated designers constructed memorable and classic garments or unique yet simplistic items of clothing. Of course, each item/garment of menswear is unique and goes in a ton of categorized trends but the trends that stood out to me in the menswear collections were: The Oversized Fur Coats, Denim, The Brocade, Androgyny, The “Baggy” Trouser

Products: The clothes are stylish, yet simple and built for comfort. The pieces in the collection were designed to work together, so customers could creatively vary their look from day to day. They were designed to make getting dressed easy, and to be versatile enough to be worn to work and out for the evening. Fisher was adamant about designing clothes for real women and developed forgiving silhouettes that flattered women regardless of their body type. The fluid clothes were designed to take the personality of the wearer.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Ralph Lauren, an American designer, established the brand Polo Ralph Lauren in 1967. At first, Ralph Lauren’s collection was

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”