Ralph Lauren Research Paper

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

As Pablo Picasso once said, “Painting is a blind man’s profession. He paints not what he sees, but what he feels, what he tells himself about what he has seen.” Picasso’s passion for art started at a young age, getting his passion for art from his father. Pablo Picasso is known for the innovative techniques he introduced to the art world. Each being influenced from his life around him, to modifications in the colors he utilized, or transitioning to an unorthodox style of painting, and even practicing printmaking.

Hi, I am Louis Anthony Giaquinto. I go by Louis or Anthony. My family and friends call me Anthony, but when I am being professional I am known by Louis. I expect to graduate in the summer of 2019 with two degrees in Film Production and Business Management. I plan on pursuing a life in the film industry, and with both degrees I will hone on both my business and artsy side.

Pablo Picasso is a legacy, known for his works of paintings, sculptures, collages, drawings, etchings, and ceramics. He is a Spanish born artist who eventually moved to France in 1900 where he the rest of his life. Picasso is one of the most known artists in the world of modern art with the most distinct and recognizable style.

Target market- The target market is made up of males, females, age groups, income, and also the location of your house. Hollister's target market is mostly high school and college students. Hollister and Abercrombie and Fitch are owned by the same person. Abercrombie and Fitch were originally designed for college students, while Hollister was lower priced for high school students. I think that college and high school students both shop at Hollister. Hollister is less expensive then Abercrombie. Although it is pricier then other young adult stores. I think Hollister targets middle to upper-class income in Ohio. Most of my friends shop at Hollister since it is fashionable and reasonably priced.

Ralph Lauren Corporation provides design, marketing and distribution for people lifestyle products in four categories: apparel, home, accessories and fragrances. Heather Drew Maher, JD, ARM, Vice President, Risk Management and Claims Counsel at Ralph Lauren.

Under Armour (UA) was founded by a then 23-year old football player from the University of Maryland in 1996 named Kevin Plank. Kevin started the company from his grandmother’s basement in Washington, D.C. As a player he became tired of having to change his undershirts which became quickly soaked with perspiration. A revelation he made was that his compression shorts worn during practice remained dry even with heavy sweating. This inspired him to make a t-shirt using moisture-wicking synthetic fabric. After graduating, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. He soon perfected the design of the shirt which utilized microfibers that quickly wicked

Before big fashion companies paid any attention to hip-hop, small independent fashion designers supported the hip-hop community through local retail stores. According to Brian McDaniel's, co-owner of Uncle Ralph's, a hip-hop clothing store located in Brooklyn, "these young designers tend to be more in tune with hip-hop culture." Not all

Louis Comfort Tiffany, an American artist, and designer, was born in New York City in 1843. Tiffany, the son of Charles, who was the founder of the jewelry firm “Tiffany and Co.,” began his career as a painter and then expanded to design and direct his studios in order to “produce lead-glass windows, mosaics, lighting, glass, pottery, metalwork, enamels, glass, pottery, jewelry, and interiors” (“Louis Comfort Tiffany Stained Glass Art”; Frelinghuysen and Obniski). Beginning in the late 1870’s the decorative arts and interiors caught Tiffany’s eyes and he began exploring and trialing with stained glass (Frelinghuysen and Obniski). As years passed he introduced blown-glass vases and bowls called “Favrile.” The

Ralph Lauren employs a business level strategy of Focused Differentiation. Differentiation is value as perceived by customers through unique features and characteristics of an organization 's products rather than by the lowest price (“Generic Competitive”, 2017). This is done through providing high quality, unique features, exceptional customer service, innovation, or advanced technology, etc. (Baba, 2015). RL’s focus on differentiation is described best on their own website when they state “Ralph Lauren is one of the world’s premier luxury lifestyle brands, universally recognized and associated with distinct design and quality” (“Ralph Lauren Investor”, 2017).

This advertisement for Ralph Lauren’s cologne “Red” screams power . In this specific layout, there are numerous images of a man being in expensive car’s and having women drive his boat. Those actions give off a vibe that advertisers believe this type of living is what all men truly want and desire. The advertisers try to capture the viewers attention by providing unique color schemes, texts, and images that draw them in. Not only are the red and black colors symbolism for power but it’s also the way the advertisers wrote their headlines. The name of the cologne is capitalized and italicized which shows a sense of power and priority to viewers.

One man, one dream, one clothing line. Tommy Hilfiger is very well known throughout the fashion industry. Since he is one of the best fashion designers, he has grown to become a very wealthy man. He built an empire of clothes starting from men's to women’s to kids. He is a very caring man who set up a foundation to help those in need. Although many people think Tommy Hilfiger is no longer popular, in reality he is still rising because he built an empire, he helps out the best he can with illnesses for children, and Gigi Hadid has become the face of his brand causing him to go off the charts again.

Elie Saab ,when first entered the Market with a workshop in Beirut ,were known as a haute couture brand. That is, manufacturing custom clothes ordered by a specific customer with a high quality and expensive fabric , mostly targeting celebrities. After a while due to the changing trends across the world, they launched first RTW collection in Milan focused on the idea of affordable luxury brand that did not require the customized service. Another product line, wedding dresses were classified neither Haute couture nor RTW. They were sold through Boutiques. Another step for brand’s product strategy was to expand product variety to fragrances and accessories and signed a cosmetic license contract. Aside from fashion industry, Elie Saab formed alliances to develop signature hotels. Designing super yacht which are distinctive examples of luxury was included in the Business model.

Russell Brand’s article “Big Brother isn't watching you” written in 2011, deals with the public unrest concerning the 2011 riots, which took place in The United Kingdom. In the article Russell Brand conveys his disagreement with the media and his resentment regarding the politicians and the big corporations, as well as showing empathy for the working and lower classes. Russel Brand opposes the idea that the riots were a result of mindless and unnecessary violence; instead he dismisses the idea entirely and wants to focus as to why it happened, in order to prevent additional disasters, such as the riots.

The above ratios can be used to measure the efficiency of a firm’s investment policy. Burberry has a higher land, buildings and equipment to sales ratio as well as a higher depreciation to sales ratio. The higher the ratio of land, buildings and equipment to sales, the smaller the investment required to generate sales revenue and therefore the higher the profitability of the firm. Moreover, the ratio of depreciation to sales provides a measure of