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Polo Ralph Lauren Case
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Polo Ralph Lauren is an American apparel company that was founded in the 1970’s. When it was founded it had three branches in the apparel business: design and development, manufacturer management, and inventory/stock handling. Because they did not want to own factories, they outsourced the garment manufacturing to Luen Thai, an apparel manufacturing company in China. Luen Thai got their fabric supply from the textile firm Ruentex in Taiwan. Not only was Luen Thai responsible for garment manufacturing, they were also in charge of product quality, making sure the deliveries were on time to Polo, and managing
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Polo Ralph Lauren needed to look at their supply chain structure to see how they could make it more efficient and therefore more competitive.
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2.
Using the Exhibit 1 as an example, we can see a model for the Polo’s supply chain. Each step in the supply chain operation as a whole can be understood as a unit in a big international organism. With that in mind, the bottleneck concept can be applied and we can understand that each of those steps, if improved, will not affect the whole organism unless it is a bottleneck. If you improve the bottleneck your process will be improved, otherwise no sensible change will be observed. The big challenge managing supply chain, in this case, will be identifying which step is really the bottleneck in your chain. Polo must know well its process to define where is the real bottleneck among the material provider (Ruentex), the manufacturing activity (Luen Thai), the 3PL operator, or the warehouses (Polo).
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Sharing information will be the most important tool in the process of improving Polos’ supply chain. A better management can be achieved through a real time information system, which will help to identify more easily where the bottlenecks are. On the same side, all “work-in-process” generated for the system and the
Demand – Customers are loyal and identify with the HD brand. Currently demand outmatches supply, so HD is considering whether to raise prices or expand capacity via various options.
Westminster Company is a giant Global manufacturer of health products whose brand has been recognized by the world. As the company they have three different operations which produce and distribute different product lines. Their main strategy on which they are working and which is a major success for them is decentralized management. Now they are re-evaluating their traditional supply chain strategy because the company is getting too much pressure from their large domestic’s customers and global customers. Now the company has to study on
It is becoming apparent that the ever changing environment in the global marketplace requires a swifter response time from businesses and their supply chains. The era when production was moved overseas, so businesses can take advantage of low-cost labor is coming to an end, because businesses are not only competing on price but also on time. The owner of Zara, a Spanish clothing store knows this first hand, and has turned supply chain management on its ear, making his company the “envy of the industry” (Ferdows, Lewis, & Machuca, 2004).
This case involves a male and female Hispanic, entering TJ Maxx during business hours, and concealing various items in their bags. The suspects attempted to leave the store without paying for the items. Loss Prevention Agent Sergio Castro made contact with the suspects at the front entrance and retrieved all of the loss except for a black Michael Kors purse, valued at $159.99.
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the
A supply chain is a net work of firms. Thus, each firm in the chain should build its own supply chains to support the competitive priorities of its services or products. Two distinct designs used to competitive advantage are efficient supply chains and responsive supply chains. Efficient supply chains work best in environments where demand is highly predictable. The focus of the supply chain is on efficient flows of services and materials keeping inventories to a minimum. The firm’s competitive priorities are low-cost operations, consistent quality, and on-time delivery. Responsive supply chains designed to react quickly in order to hedge against uncertainties in demand. Work best when firms offer a great variety of services or products and demand predictability is low. Typical competitive priorities are development speed, fast delivery times, customization, variety, volume flexibility, and top quality. Tables below show the environments and design features that best suit each design.
Urban Outfitters Inc. is one of the leading lifestyle retail companies. Urban Outfitters operates in over 500 retail stores worldwide, with plans to open over 35 new locations by the end of the next fiscal year. The company also has a website, mobile app and catalogs used to assist with sales. Urban Outfitters has goals of expansion and growth for their numerous brands.
Bed, Bath and Beyond (BBBY) currently has $400 million more in cash than they need for ongoing growth and operations requirements. While the company is financially sound analysts and investors worry about the company’s capital structure decisions. Investors do not want to see that much cash on the books and worry that the current capital structure is not the most effective for the future. They prefer that BBBY change their capital structure by paying out excess cash and issuing debt. This could allow BBBY to improve their return on equity and raise earnings per share. Given the low interest rates available it seems like the perfect time for BBBY to add debt to its capital structure. Until now they
The objective of the fair and square strategy was to simplify JC Penney’s pricing structure by dropping the current high-low pricing strategy and changing it for an “every day low price” strategy. In theory, this would make pricing simple both for JC Penney and the consumer, with less sales and promotions and the associated costs.
Lululemon (NYSE:LULU) shares soared 16% in the last three months, extending twelve-month rally to 26%. LULU’s stock price has several positive catalysts that are offering a fundamental support to its share price. The company has recently increased its earnings guidance for the second time for FY2016, indicating a strong momentum in sales growth and operation efficiencies.
Additionally, as expressed by Rebecca Ratner, Hsieh’s commitment to merging the workplace with social lives could present risk to the company in the form of unprofessional or inappropriate conduct that is not addressed properly.
The alternatives highlighted above will likely put an end to JCP’s managerial and technological issues. These alternatives are recommended based on the company’s strengths and opportunities, and in large part, based on the specific issues affecting the retailer. All these alternatives are could be realized at little or no cost. The alternatives however require that JCP starts thinking out of the box. For example, it will cost little or no money for this giant to hunt for a an experienced CEO. Instead of shopping around for a ‘ready made’ CEO, if JC Penny has it own standards of doing business, it only need to promote one of its top experienced managers to run the company.
Logistics is one of the main functions within a company, and the supply chain is a complex and sometime fragile global endeavor dependent on a network of independent, yet interconnected, moving parts. It requires professional management. Supply chain professionals order the product, build it, move it, ship it, distribute it, and drive the coordination processes with marketing, sales, engineering, manufacturing, finance, and information technology. In short, they make any business effort seem effortless.
Ralph Lauren, an American designer, established the brand Polo Ralph Lauren in 1967. At first, Ralph Lauren’s collection was
The case explains that for 10 years, Shanghai Fabric Ltd., a Chinese fabrics company, and Rocky River Industries, a United States textile manufacturer, have been part of a 50-50 joint venture to produce dye and fabric. This venture, called Shui Fabrics, produced dye and coat fabric for domestic and international sportswear markets. Ray Betzell, general manager for five of