preview

Ralph Polo Lauren Case

Decent Essays

-------------------------------------------------
Polo Ralph Lauren Case
-------------------------------------------------
1.
Polo Ralph Lauren is an American apparel company that was founded in the 1970’s. When it was founded it had three branches in the apparel business: design and development, manufacturer management, and inventory/stock handling. Because they did not want to own factories, they outsourced the garment manufacturing to Luen Thai, an apparel manufacturing company in China. Luen Thai got their fabric supply from the textile firm Ruentex in Taiwan. Not only was Luen Thai responsible for garment manufacturing, they were also in charge of product quality, making sure the deliveries were on time to Polo, and managing …show more content…

Polo Ralph Lauren needed to look at their supply chain structure to see how they could make it more efficient and therefore more competitive.
-------------------------------------------------
2.
Using the Exhibit 1 as an example, we can see a model for the Polo’s supply chain. Each step in the supply chain operation as a whole can be understood as a unit in a big international organism. With that in mind, the bottleneck concept can be applied and we can understand that each of those steps, if improved, will not affect the whole organism unless it is a bottleneck. If you improve the bottleneck your process will be improved, otherwise no sensible change will be observed. The big challenge managing supply chain, in this case, will be identifying which step is really the bottleneck in your chain. Polo must know well its process to define where is the real bottleneck among the material provider (Ruentex), the manufacturing activity (Luen Thai), the 3PL operator, or the warehouses (Polo).
-------------------------------------------------
3.
Sharing information will be the most important tool in the process of improving Polos’ supply chain. A better management can be achieved through a real time information system, which will help to identify more easily where the bottlenecks are. On the same side, all “work-in-process” generated for the system and the

Get Access