Ramada Case Study

We must know which visitors we can expect. For example, guests for a wedding (because a wedding will be held in one of the halls of the hotel), or businessmen who come for a business meeting, or a family on vacation.

According to an article “Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”, Kountromanis who is the author highlighted that internet is being used by majority of the world’s population therefore information posted on the web regarding the business service provided by an organization is significant. Not only that, any organization can gain competitive advantage by structuring into a customer-centered focus organization allowing the companies to know their own strengths and make further improvement to their weaknesses. In addition, companies will be able to extract information regarding customers with the help of network sites such as LinkedIn, Facebook, Twitter, Instagram and Snapchat.

Before 2002, meeting and event planning among Starwood properties lacked consistency (Krajewski, Ritzman, & Malhotra, 2010). Each individual property had its own unique approach to event planning, paperwork requirements, and available technology and resources (Krajewski, Ritzman, & Malhotra, 2010). Starwood realized that meetings and events were critical for the continued success and growth of the brand, as a large volume of the hotels’ business derives from this segment (Krajewski, Ritzman, & Malhotra, 2010). For this reason, Starwood must build and maintain successful relationships with event planners (Krajewski, Ritzman, & Malhotra, 2010). In order to determine how best to

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

A very important aspect which is always put into activation is probably with a buying principle and curtailing of a web based criteria, adhered to with web sources that are adopted in a fashion that results in reductions as your consideration on a web resource image gets built to make availing with an online aspect and different bookings in hotel plans as effective as you understand making a selection you are a part of involved in use of online web store of Travelodge to curtail all expenses through a proper and acquirable usage of online token voucher codes to get a transactions in good

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

First and most of all we thank the Almighty Allah the most graceful and the most merciful. I

In the case of Astor Lodges, the company has not been making a profit for five consecutive years and a marketing strategy needs to be put in place. The hotel industry saw $16.7 billion pre-tax profit in 2004 along with 4.4 million hotel room available in the country. The competition of 213 affiliated hotels with a brand company is going to be a challenge but attainable. From 2004, objectives are completed but still turning over unprofitable years with marketing plans put in place.

Additionally and most important of all, we thank God for uplifting our spirits when we are down; gave us strength when we are powerless; and loved us in spite of our shortcomings.

All praise is due to Allah, Lord of all the Worlds and Peace and Blessings upon his beloved Messenger, his family, his companions, and all those who follow in his righteous path until the Day of Judgment.

Today, technology continues to evolve from the gadgets like, wireless internet, smartphones, tablets etc. it is more convenient for them to browse a hotels to stay in and the best hotels or restaurants to visit. Few years from now all the hotels and restaurant will be fully supported by the technology, more and more customers will be stun to hotels and restaurants because of the impact of

The business life cycle of the Lotte Hotel is analysis of actual or potential sales of services through various stages of its marketable life. This analysis used for determines reasonable strategic options for hotel business and help to regulate potential strategies of competitors.

Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within many market segments. This report will discuss briefly Marriott’s Portfolio of hotels, what they do, briefly examine a number of their key marketing strategies and examine how they are implemented, measured and ask the question does this make them market leaders?

Essentially, the marketing manager will seek to understand how a competitive advantage may be gained over other competitors (Lemon et al 2002). Figure 1 shows that Hilton Hotel Corporation is one of the leading hotels in the world. Nevertheless, as a newer hotel in Melbourne, Hilton is facing some serious challenges from competitors such as Grand Hyatt Melbourne and Sheraton Melbourne. Grand Hyatt Melbourne has completed its four year refurbishment project. Meanwhile, Sheraton Melbourne Hotel will launch a new full service as part of a 2013 development, combining hotel services with up-market residences and boutique retail (Melbourne Planner’s Guide 2011-2012, 2011). It is critical for Melbourne Hilton Hotel to understand visitors’ wants in order to satisfy visitors. In addition, Melbourne Hilton Hotel needs to have a good understanding of the competition in

This research is carried out over 4 parts; in the first part the research provides definitions of marketing and online marketing and the history of its beginning and the modern technology impact on online marketing. In the second part the research focuses on the online marketing tools that have been developed. In the third part the research demonstrates how the online marketing is applied in the hospitality industry, using the Hilton hotels as an example. And in the final part the research produce an understanding too how effective is online marketing in hospitality industry and in particular the Hilton hotels.