Ramada Demonstrates Its Personal Best - a Case Study

For my teams research project, we are researching the customer service of the Tim Horton’s University of Lethbridge location. We would like to research further into the customer service by finding out if the customers served are leaving this location with satisfaction, and we would like to find out how or why they feel the way that they do after they are served. Our research is significant because as students that are often served by this location, we personally have noticed that this Tim Horton’s has slow wait times and often serves incorrect orders. Because of this, we feel that if we spend our time researching into these problems at this location that we will be able to provide an overall framework for improvement so that the location

The Purpose: Today’s society focuses on customers’ satisfaction, most business ask the consumer to take surveys to learn more about their experience. It is highly important to make sure our customers leave happy and satisfied with our service, and if they feel any different we need to get

All this information comes from the data that was gathered and analyzed through research and staff surveys. Managers need to plan the resources required to make the change and establish feedback mechanisms to evaluate the progress and success of the change (Sullivan & Decker, 2009, p. 70).

Research methodology: Both field and documentation, research and information gathering data use. The field is the collection of primary data for a particular purpose, with information retrieval and manipulation of secondary data that have been collected for other purposes. The observation was made to run at different times, to observe the behavior of customers and clients. Get some of the information, both inside and outside the organization, such as sales and Internet statistics. In an effort to reduce the cost and time the sample is taking place.

Creswell, J. W.(2003) Research design: Qualitative, quantitative, and mixed method approaches, 2th edition, Thousand Oaks, CA: Sage Publication

The research design was described fairly well; however, they could have given more information regarding the interviews and described the categorizing rubric. They stated

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

I suggest a proven procedure that turns the traditional approach to research design on its head. This procedure, which stresses close collaboration between researcher and corporate decision makers, markedly raises the odds that the company will come up with findings that are not only interesting but will lead to actionable conclusions.

The process of this research was very simple. Before I began my research, I had done a preliminary search to determine whether there was enough information out there for this organization. Then, I began to organize the information I have collected. I faced two major problems during my research. I was unable to contact any high positioned staffs. Also, the online chart of this organization was showing an error. However, the research was successfully completed.

There seem to be quite a few different ways companies conduct research to address or prevent problems or issues that can or will happen. It is very important that the information that is gathered is accurate in order to help this organization benefit from the gathered data. Examples of different research techniques: data collection,

This section highlights the main aspects of Research design whereby research approaches and their associated methods are explored in depth.

Keywords Customer satisfaction, Business-to-business marketing, Industrial marketing, Relationship marketing, Organizational behaviour, Market research Abstract In practice, firms measure customer satisfaction using models and theory developed for evaluating the perceptions of individual consumers rather than entire organizations. This paper develops an integrated model of customer satisfaction measurement specific to a business-to-business

The design and implementation of our focus groups and customer surveys has to be based on solid research. As a research team, we need to know what work has been done by others in terms of understanding and improving upon customer satisfaction. An article found on Entrepreneur.com written by Sachin Gupta, Edward McLaughlin and Miguel Gomez meets the criteria in its exploration of the link between customer satisfaction with performance, and customer satisfaction with repeat-purchase intentions.

Customer satisfaction and brand loyalty are the most significant factors that influence the telecom industry. Customer satisfaction contributes in brand loyalty especially in mobile telecom sector. The study is conceptual in nature and secondary data is used to shape the paper. The main objective of this study is to find out the interrelationships and effect of customer satisfaction on brand loyalty. Findings suggest that there is high positive relationship between the concepts of customer service satisfaction and brand loyalty. Deep study of literatures has been done to reach at outcome of the study.

The case of Hong Kong banking industry is investigated in order to understand the impact of customer service and customer satisfaction. The marketing strategy based on a customer centric approach is required to undertake initiatives of customer relationship management as well as measure customer satisfaction. The survey of 150 individual and corporate customers is performed to validate the research hypothesis. The staffs of 15 different banks are also interviewed to understand the