Rankin: the Artist

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John Rankin Waddell John Rankin Waddell, better known under his working title Rankin, is one of the world’s leading portrait and fashion photographers. His subjects have included Kylie Minogue, Kate Moss and Queen Elizabeth II. With a vastly expansive portfolio career filled with portraits, advertising campaign and fashion photography, the growing reputation of Rankin as a photographer seems unstoppable. He currently lives in King's Cross, central London, with his ten-year-old son Lyle (Biography 2005). Early Years Rankin was born in 1966 in Paisley, Glasgow, as John Rankin Waddell. His high school directed him into accounting but he soon realised this was not his calling in life. In a 2002 interview with The Independent, Rankin…show more content…
This is an area of London that was previously known for its drugs and violence but has now been adopted by those seeking alternative and creative lifestyles. "I like shooting here", Rankin says of his London based HQ, "There's a good atmosphere." Creative Practise and Creative Purpose Rankin’s photography is unique in a very particular way - he uses his art to question the definitions of beauty, sexuality, and to highlight issues surrounding talent and fame. This way of creating allows for more than just routine outputs, and instead focuses on innovation and creative results (Mitchell 2003, 18). His involvement in the Dove "Real Beauty" Campaign (www.doveselfesteemfund.com.au) where in 2003 Rankin photographed six women as models for Dove (all of whom were questionably "beautiful" in the cliché sense of the word), is a prime example of how he selects work that will allow him to obtain a creative product. These be-freckled, size 16 plus, wrinkled, grey haired and traditionally unattractive women were made glamorous through Rankin's camera lens (Independent 2006). Another realm in which Rankin finds creative inspiration is within his relationship with fiancée and muse, model Tuuli Shipster. This has resulted in an ongoing exhibition and ensuing book entitled Tuulitastic, which he describes as a 'photographic love letter' (Rankin, 2006). He claims that even though he has taken countless photographs of stunning women he
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