Rapid, volatile and discontinuous change

Organisations today find themselves operating in an environment that is changing rapidly. The process of analysing the implications of these changes and modifying the way that the organisation reacts to them is known as business strategy.

All organizations will encounter strategic challenges over their duration of years in business. These challenges will come at all different levels across the company. Knowing that these challenges have happened in the past and will happen in the future, it is important to see how an organization will react to overcome the challenges.

The past decade was branded with changes and events which placed huge pressure on companies in all industries, it concluded with a trend of essential organisational changes among companies with an aim of strategic repositioning at the market and developing strategic opportunities and/or benefiting from the core capabilities. It resulted to the area of organisational change and transformation being a huge interest among researchers of Strategic Management.

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

Strategic planning is crucial for the success of all business endeavors. Analyzing currents trends in technology, consumer markets, competition, and the workforce can play a pivotal part in whether or not the organization can survive. Overtime, strategic planning strategies must be modified in order to compensate for changes in the industry. Goals and strategic planning often necessitate change to ensure that the organization is performing at peak level, while offering the most beneficial and quality services to consumers.

The strategic management tool also includes on this paper. The tool that I used in the organisation is SWOT (Strength, Weakness, Opportunities, and Threats) analysis, and also noted the advantage and disadvantage of the said analysis. The SWOT analysis is usually use by the organisation because it can easily detects the strength and weakness in the internal environment and the opportunities and threats outside the organisation. I also included some advantages and disadvantages of the said

In today’s highly competitive market, the continuous changes that are occurring in the social, politic and economic environment create serious challenges in the corporate world. Corporations cannot afford to do business as usual if they want to remain in the game and be successful. In order to achieve their goals and objectives, they need to evolve, adapt, learn and apply different new strategies that will help them secure long-run success and performance. Among those strategies, we are going to discuss ten of them and their advantages in connection with corporation’s goals and objectives.

Businesses continually adapt to a changing environment to maintain their market position (Appelbaum, Habashy, Malo, & Shafiq, 2012; Biedenbacha & Soumlderholma, 2008). Change is inevitable considering the current rate of technological advancement and the growth in global competition (Appelbaum et al., 2012; Armenakis & Harris, 2009; By, 2007). Increasing competition and the need for strategic flexibility and globalization is affecting almost every organization today, regardless of size, market, focus, and so on (Jaros, 2010).

At some point it becomes necessary for an organization to undergo changes. If embracing change is truly one of the organizations core beliefs than efforts should be taken to make the necessary transition. A strategic planning structure allows the organization to stay focused on plans, yet be flexible and adaptive and, therefore, able to deal with change effectively (Galbraith, et al., 2001, pg. 38).”

The world today is constantly changing. Certain aspects of the world are beginning to advance and transform more rapidly than others, such as technology. These modern transformations of society are important to take into account when developing a strategic plan for any organization. This is because these advances in society can pose “threats, challenges, or opportunities” to the organization at hand (Bryson 2011, 151). Furthermore, according to Bryson assessing the strengths and weakness of an organization in relation to these different features that were just mentioned is an important step in the strategic planning process (Bryson 2011, 151-152). Assessing these strengths and weakness involves members or an organization to identify and analyze different external and internal trends and then develop a SWOC/T analysis of how these external and internal trends can come together to affect the impending organization.

A SWOT analysis is a distinguished instrument for examination of a company’s strategic situation and environment. Its objective is to recognize the schemes that will best support a business’ assets and competencies to the desires of the market. It is the basis for assessing the core abilities and restrictions and the prospects and dangers from the external environment. SWOT stands for: strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are deemed internal influences where there is some level of control; while opportunities and threats are deemed external influences where there is essentially no control.

Even though companies have almost similar external conditions, some companies enjoy huge success for years, while other fail miserably, that depends on the sound of strategic management which is a high level plan to achieve one or more goals under uncertain condition. Mintzberg and Waters (1985) stated it is necessary to analyse the strategic formulation and management for the following tasks:

A train that derails in a terrible accident is a good comparison for an organization that does not have a strategic plan in periods of catastrophic events. The problem is the train is completely off the original course after clearing the accident scene. A strategic plan with focus on long-term business objectives is important, especially in the event of a crisis. In this paper the subject is a discussion of this week’s objectives among Learning Team C. The discussion includes sustainability of long-term business operations, how global markets affect business strategy, and a long-term strategic management plan for sustainment of organizational performance. Further discussion includes how these topics

According to Pearce and Robinson 2004, a company should select long-term objectives and grand strategies that will achieve the most desirable options. Strategic management involves the planning, directing, organizing and controlling of a company 's strategy-related decisions and actions. (Pearce, Robinson 2004)

Today in the global business world we know that strategic changes are fundamental in order to