Essay on Ratio and Financial Statement Analysis of Nike

3025 WordsOct 13, 200813 Pages
Ratio and Financial Statement Analysis Table of Contents Executive Summary.................................................................................................3 1. Nike History.............................................................................................................4 2. Nike Market Share: SWOT Analysis.......................................................................5 3. Nike Financial Report..............................................................................................9 4. Nike’s Future.........................................................................................................10 5.…show more content…
‘The major turning point for Nike was when the world’s greatest basketball player came to the company in 1985. Michael Jordan changed the game and it took Nike to another level with the popular "Air Jordan" shoe along with the apparel. Nike may never admit to this, but Mike is greatly responsible for their success today. Without Mike Nike I probably would still be trying to get to the top, but "Thank God" for Michael Jordan’ (Nike History 2007). Some time later, Nike was working with famous athletes – Bo Jackson, Andre Agassi, Charles Barkley, Deion Sanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders, etc. 2. Nike Market Share: SWOT Analysis. Strengths The entire business of Nike is divided into operating segments: clothes, footwear, apparel, equipment, accessories. Each of these strategic business units presents a business unit with services and products managed separately as each operating segment requires different business strategies. The segments are established by senior management to facilitate the achievement of Nike long-term objectives, to help in resource allocation decisions and to assess operational performance. 1. One of the largest sports products company. Nike is one of the world’s largest sports products companies, having presence in about 125 countries (Steinhauer 2004, p. 31). It is a company that is constantly developing. ‘Nike is a very competitive organization.

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