Raunch Culture Research Paper

Gender Stereotypes People's beliefs about the imaging characteristics of men and women. This stereotype exists in both genders, and there are both positive and negative features. For example, in positive features, female stereotypes seem that women are friendly, good at teaching, thoughtful. On the contrary,

Feminist Chimamand Ngozi once stated, "We teach girls that they cannot be sexual beings in the way that boys are/feminist someone who believes in the social, political and economic equality of the sexes." Ariel Levy's essay "Women and the Rise of Raunch Culture" explores today’s women’s desire for sexual self-expression. The media leads women to believe being raunchy is appropriate by connecting raunch culture to feminist activities. Today raunch culture has expanded, leading one to question if raunch culture is something that should be supported. Is raunch culture sexual liberation or is it just exploiting women’s sexuality?

Females who are over-sexualized often seek attention and acceptance. Raunch is less about female sexual liberation but instead it is fulfilling the male fantasy of unlimited female availability contributing to the stereotypes of gender roles. Raunch Culture is often seen in movies, various forms of advertisements, and through female celebrities. For example, young girls are influenced by Disney’s hidden sexual messages. This creates a negative image by making it acceptable to objectify women. Through the media women expose their bodies, using liberation as an excuse to support raunch culture contributing to the stereotypes of gender roles.

The issue of sexuality in advertising has been raised in the last ten years (Brooke, 2010; Bradley, 2007; Phillips, 2005; Kent, 2005 & Levy, 2005), hence the concept of raunch culture raises the question of whether women are being empowered or victimised. This essay will discuss whether raunch culture represents a wave of new feminism, focusing on whether women’s sexuality is being celebrated in a healthy and empowering manner or preyed upon by marketing’s misogynistic and exploitating image of the good life laid out in various media forms, from billboards to sex videos to television advertisements and movies. It will also identify the role and responsibilities of marketers in relation to the stakeholders involved. Subsequently, followed

First, many flaws can be seen in stereotyping genders. Most people don't actually fit into these labels, and if they do, the opposite gender does as well. Conversely, some people may argue that because of a parent's views or beliefs, children may be brought up to fit into these stereotypes. Even if this may be true in some circumstances, the people that do not fit into these categories must be taken into consideration.

On the issue of raunch culture in advertising, research indicates that marketers play an important role in exploiting this issue (LaTour & Henthome, 1994; Gould, 1994). Different studies indicate that the moral and ethical considerations of society changes overtime. Therefore, the issue of raunchy concepts would be perceived as morally right due to marketers’ consideration of what is acceptable and appropriate has also changed. Moreover, Foucault (1998, cited in Kent, 2005) and Levy (2005) claim that being part of the raunch culture depends on individual choices and, the ethics of sex and sexuality are determined by social contexts, knowledge and relations of power. Accordingly, the issues of the raunch media will be subjected to different perceptions and interpretations depending on the individual.

Women think that men can't do what they could do at the house or take care of the children as much as they can. The men think of the women like they can't go to work everyday and do what they do. Of course women can do what men do because a lot of them have and do what they do. The biggest stereotype that women get is that they can't play football or that they always get the chores, the house chores. The men always

First, “Raunch provides a special opportunity for a woman who wants to prove her mettle. It’s in fashion, and it is something that has traditionally appealed exclusively to men and actively offended woman, so producing it or participation in it is a way both to flaunt your coolness and to mark yourself as different, tougher, looser, funnier—a new sort of loophole woman who is ‘not like other woman,’ who is instead ‘like a man.’ Or, more precisely, like a Female Chauvinist Pig” (Levy 269). Raunchy culture can positively influence women however, there has to be a limit to engaging in this behavior. It is reasonable for a woman to enforce her beliefs and, even, protest for them but, it is all in the way she presents herself and approaches the situation. It is very apparent in today’s culture that women have made a powerful transition since the liberation of woman. This

The American patriarchal society has set standards for what it means to be a man or a woman. In an excerpt from Ariel Levy’s book entitled Female Chauvinist Pigs, she argues that some women are attaining success in a male-dominated society by taking on what is perceived as “male” behavior as she highlights the increased participation of women in “raunch culture.” Raunch culture seems to be appealing to some women because they are able to use it for self-advancement by promoting their sexuality through the acceptance of or participation in activities such as stripping and pornography, according to Levy. The issue of women oppression is far more complex than what Levy claims; raunch culture does not bring

There is no denying that raunch culture can be seen everywhere in our culture today. Music video vixens, advertisements, social media posts and much more can all be targeted as sexy because like people say sex sells in todays world. In Ariel Levy’s book, “Female Chauvinist Pigs: Women and the Rise of Raunch Culture” in one of the main chapters “Female Chauvinist Pigs” she explores various perspectives associating with the differences between “female feminism” vs “female exploitation”. Levy discusses raunch culture and the irony in the actions women take to show their freedom, as they began to become more comfortable with the inequalities that feminists have been trying to fight for decades. Throughout the whole chapter

To conclude, raunch culture is not the issue but rather people like levy who try to compare everything women do to a man’s standard. Levy demonstrates throughout her novel the reasons why she does not agree with raunch culture but never gave a clear image on how she expects women to carry themselves. She simply shames women who try to use different methods to be successful. Levy ridicules loophole women but seems like one herself. She may not attend strip clubs and objectify women but she sure tries to be different from other women. She states that “if you are the exception that proves the rule, and the rule is that women are inferior, you haven’t made any progress” but, she is part of that percentage of women she writes about in her book because

fter reading “Female Chauvinist Pigs” by Ariel Levy, I have come to the epiphany that there is not just one or two types of women in this world. I was dumbfounded at how unaware I was of this new social change and “raunch culture”. Growing up as a young girl, I thought there was only two types of girls, and those types were tom-boys and girly-girls. You either hung out with the guys or you hung out with the girls. There was really no in-between in my mind. At no time, did I ever stop to think about the inequalities that surrounded us.

An example of this in ‘Sex and The City’ would be the character Samantha’s confidence always being compared to a man’s ego or another character Charlotte sleeping with two different guys in one night being seen as her turning into a man. Levy searches for answers, in an attempt to comprehend why this raunch culture, which can also be thought of as pornification, is so appealing to women who are young and educated as well as young female adolescents. She questions stripping and wants to understand why the mere act of mimicking sexual poses and flashing ones ‘assets’ is believed to be sexually freeing. Levy finds that these women and teenage girls do not fully grasp the act of sex itself, that it is separate from raunch and sexual appeal. They dress provocatively knowing that it will get the male attention they are seeking but they do not understand sex and the pressures that come with it.

Gender stereotypes are mostly taken for granted at a young age: girls are told to play with dolls and boys are told to play with trucks. But as children grow older they find themselves in a world where the reality of gender roles and stereotypes aren’t acknowledged, and the illusion of gender neutrality is commended. If gender roles are becoming more neutral, then it would follow that gender role stereotypes are also becoming more lax. However, in actuality this is not true.

According to the Merriam Webster Dictionary stereotype is a, “a widely held but fixed and oversimplified image or idea of a particular type of person or thing”. Society puts out a certain set of standards and roles of men and women and the way in which they should act, known as gender roles. According to these behaviour stereotypes, the ideal man is intelligent, physically strong, heroic, in charge and is ultimately there to provide for his family. In comparison, the typical women is portrayed as beautiful, delicate, inferior to men and are viewed as the housekeeper; taking care of the children and putting food on the table while the men goes to work. These gender roles start to be enforced at a very young age as a result of society and the media. A prime example of this is Disney and the movies they create for young children. Almost all Disney movies are based