Ray Kroc And The Fast Food Industry

Kroc was a supporter of profit and endeavored to keep it continuously increasing, which made him a big supporter of technology and its advancement. He did not scruple to utilize television commercials as a way to lure children and their guardians to McDonald's (Schlosser, 41).Additionally, McDonald's was one of the first corporations in the 80's to use satellites to predict urban sprawl in order to choose prime franchise locations (Schlosser, 66). McDonald's also utilizes software they designed which "permits businessmen to 'spy on their customers with the same equipment once used to fight the cold war'"

He was granted a licence to be a franchisee and opened his first store in Des Plaines near Chicago, Illinois in 1955. By 1959 he and the McDonald brothers had 100 restaurants running. In 1961 Kroc brought the rights of the McDonalds restaurants from the brothers for $2.7 million. 9 years later, he had over 1,000 restaurants in America, Canada and Puerto Rico. Kroc then made the decision to expand stores faster and further away, by 1972 he had opened an additional 1,000 restaurants worldwide.

Beef and dairy are no longer a delicacy to our society; they have become a staple of the American diet. In Eric Schlosser’s Fast Food Nation, not only did he show us how the fast food industry changed America's history, he also detailed the ways it changed America’s behavior, which then directly influenced its citizens’ health, and not for the better. Beef and dairy are less an example of how we should eat than how we shouldn’t.

“Kroc was the founder of the McDonald's Corporation, and his philosophy of QSC and V

The dependence on meat and meat products in the United States is at an all-time high. Despite the great need for healthy and ethical meat, the procedures in meatpacking facilities have not been improved much in the past century. In Fast Food Nation, Eric Schlosser outlines some of the most important facts and realities facing slaughterhouse workers today. The problems with the food can be fixed with chemicals and the like, but the value of human life cannot be improved without the influence of government actions. There are still such injustices to the workers as sexual harassment, injuries that go unnoticed, and horrific treatment of sanitation workers.

Ray skeptical of the large order due to the fact that most of restaurants he has delivered to had only needed one. When at McDonald’s he was instantaneously amazed by the Speedee Service System. Once Ray delivered the merchandise he expertly persuaded the McDonald brothers to give him the right to franchise the local business. The brothers liked the idea because Ray Kroc was traveling the country while they stayed home living the life in California. He soon opened the first McDonald's franchise Des Plaines, Illinois. Later Kroc sent Disney a letter informing of his newly franchisor position. Disney replied saying that Kroc could open a McDonald’s in his theme park Disneyland. The quandary was that Disneyland would sell the french fries for fifteen cents instead of ten cents were as

Fast Food Nation, a book written by Eric Schlosser, gives readers a chance to learn about the fast food industry. The book names in the first part, one of the major founders of the fast food industry. Karl N. Krocher is the founder of Carl’s Jr. which is a very popular fast food chain in California. The remarkable thing about most of the pioneers of our fast food restaurants we have today, is that most of the dropped out of school at an early age and began working at low wage jobs. Later, they would play key roles in the fast food industry that has economically shaped our nation. Fast food provides a cheap and affordable way to feed many people at a low wage. Often times, restaurants would try to lure in kids in order to bring customers to their restaurants. With tasteful food and kid toys often offered in meals, kids were often able to convince their parents to take them to fast food restaurants.

From the territorial battles of the earliest humans, to the intense competitions between the most prosperous modern fast food chains, humans have always been bloodthirsty for success. In Eric Schlosser’s Fast Food Nation, he portrays the methods used to achieve success in one of the world’s largest industries. Through the claims made throughout the book, the author proves that there is a huge disparity between the level of success of corporations and individual workers in the fast food industry. Through his demonstration of society’s superficial ideals, the narrow-mindedness of fast-food corporations, and their cruelty towards those below them, Schlosser is able to effectively prove that success is not equally achievable for all fast-food workers.

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West. It was 1954. He was 52 years old.

The deal was that McDonald's would sell franchises for the low price of $950. In exchange, Kroc would keep 1.4 percent of all sales and give .5 percent back to the brothers. This arrangement was far more favorable to the McDonald's brothers then to Kroc, but it was the act of a desperate man since his milkshake company was ready to go belly up.

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

The original McDonald’s in San Bernardino was owned by brothers, Dick and Mac McDonald, however, the success of the chain lies with Ray Kroc, a travelling sales man who in 1954 visited the brother’s restaurant and was impressed by how efficiently the restaurant had been run by having a few items on their menu, therefore allowing to focus on quality, hence Kroc’s most famous quote “If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” So, impressed, he quickly pitched his vision of opening McDonald restaurants all over the US to the McDonald brothers, and in 1955 founded the McDonald’s Corporation, buying exclusive rights to the McDonald’s name in 1960. Today McDonald’s is a world-renowned brand serving 69 million customers daily in 119 countries.

Back in the 1960s and 1970s, company and corporations tried to branch out using the franchising scheme, since it’s the safest way for both the franchisor and franchisee. Compared to others, McDonald was way ahead of their competition again when it comes to franchising. Unlike other fast food chains, McDonalds’ executives were interested in expanding their franchises by offering lower franchising fee instead of demanding a large fee up front, sold off the rights to entire territories, and earned money by selling supplies directly to their franchises. Together with their well-known brand recognition, McDonalds continues to expand more and more, just like what Ray Kroc wanted from the beginning. This kind of explained why there are so many McDonalds restaurants compared to others, such as Carl’s Jr and Burgers King. While this might seems like a good business decision for the company, it’s a 2 way knife for franchisee. Instead of demanding large royalties or selling supplies, McDonald became the landlord for most of their franchises. These franchisee have to pay up to 40% markup and that one single contract breach could lead to franchisee’s eviction. Over the years, this eventually turned into a good business for company and as one of McDonalds’ executive put it’’ We are in the real estate business and the only reasons that we were able to sell fifteen cent hamburgers is because it is the only way that help our tenants to us our rent.’’ In other words, to open up a franchise