Essay Ray Kroc

1454 Words 6 Pages
Ray Kroc

They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the American and worldwide fast-food
…show more content…
Selling the multimixer was a painful process. Ray would go back and forth from city to city attempting to sell a product to stubborn customers. As he struggled to make a profit and pay off debts, he quickly found himself one hundred thousand dollars in debt. Instead of giving up, Ray Kroc used the setback as an opportunity to "grind it out." Fortunately for Kroc, a multi-million dollar idea was right around the corner.

As Ray moved from customer to customer he continued receiving similar statements. Whether it was from a restaurant operator in Arizona or a dairy bar manager in Washington DC the message was always the same, "I want one of those mixers of yours like the McDonalds brothers have in San Bernadino"(Kroc 6). The more he heard about these notorious McDonald brothers, the more curious he became about them and why customers were picking up on their multimixers even though there were many mixers in stores all over. Researching about the two brothers, Ray made an astonishing discovery. He found that instead of having one or two multimixers at the most, the brothers had eight! Remembering that discovery Ray explains, "The mental picture of eight multimixers churning out forty shakes at one time was just too much to be believed. These mixers sold at $150 apiece, mind you, and
Open Document