Raylene Laub

My public relations experience is mostly from two intense stints at the public relations consultancy Nam Consult and as the chief publicity and marketing executive for the poetry, music and art extravaganza, The B.O.G.O.F. I joined Nam Consult as an intern in January 2009 and after my internship was asked to stay. At Nam Consult I learnt about the challenges in running a PR business. In retrospect I learnt a deep appreciation for what it takes to be an entrepreneur in Marketing and Communication. The drive and persistence need to keep going in the field are astounding.

Writers at Woody Point Inc. need to make important decisions for the growth and sustainability of the festival. Stephen Brunt wants to ameliorate the economic development of the festival and nearby communities. The business needs to find new sources of revenue and develop an effective marketing strategy; they need to decide the best product, price, promotion, place, distribution and segmentation for the woody point festival.

Public relations professionals often arrange events to raise the profile of the organization or lend its brand and name to a charitable event that represents the philosophy of the company. Think of a corporation sponsoring a Special Olympics event, or a hospital organizing a health outreach day in its

The interview helped reveal several things about the event planning industry. In spite of the fact that I was able to see the challenges, I was inspired to pursue a career as an event planner. To begin with, in terms of studies, I learnt that you ought to have something to provide. This suggests that the events’ industry ought to benefit from a

In all my previous positions overseas I was responsible for planning and implementation of communications strategies aiming to establish relationships with stakeholders at all levels, raise awareness of the company’s brand, promote products or events. The biggest event I have organised in the past was a competition for the clients of the company in seven states of Far-Eastern Russia and was targeting around one million people. The event was a part of the strategy of building relationships with customers of the

The planning of an event requires transparent two-way communication, community engagement and strong internal relationship management. The following report discusses the processes, approaches and scholarly theories that inform the planning of events from a community perspective.

Marketing goes hand in hand with fundraising, essentially. The Ravinia case study explains how fundraising is similar to marketing yourself, you have to sell what you love. And if you love it enough, you are really just selling yourself. If you are passionate about the operations and know it well enough to talk about it with sincerity and confidence, you can raise the funds you need (“Ravinia” 74). Fundraising and donor relations are largely correlated to marketing and the development of new audiences. For instance, eighty-four percent of festivals in the national survey received in-kind donations, among this group, marketing and advertising was the most common donation (“Live From Your Neighborhood” 41). The festival’s executive director, supported by the board, must be the one to guide the marketing and fundraising teams into active collaboration. Although the two teams have specific responsibilities, they share similar priorities. It is important to build and strengthen relationships with donors, partners, etc. As well, it is equally as important to generate revenue. All of the above mentioned leads us to institutional branding. The stronger our brand and its relevance to the community, the more likely we are to receive support that is necessary to function. Case study Live from Your Neighborhood states, “According to festival administrators and volunteers such as board members, healthy, long-term partnerships between festivals and government are essential to sustaining festivals’ contributions to community life” (“Live From Your Neighborhood” 38). For example, the City of Lowell supports the Lowell Folk Festival by giving monetary aid to the festival and providing staff from the Departments within the city (“Live From Your Neighborhood” 39). Partnerships in general are a crucial component to generating a sustainable revenue and eliminating costs. A public-private partnership, the Chicago

Combining all our golf management experiences and professional backgrounds, we would like to expand this enterprise to the ever changing golfing demands. Demands for USGA certified

The company in which we will be focusing on, will be Simply Sandy Event Planning. The owner is a noted event planner and designer, who serves the low-country region and surrounding areas. Known for her skills in staging events that symbolize glamour and elegance. She has been passionate about event planning since 1995. In her words; “Every client inspires me to develop for them “The Perfect Day,” and the members of my team feel the same way.

Golf etiquette is not the first thing that comes to mind when making a sale or taking on a new clientele. Companies have used it for years, however, to forge personal relationships with clients. It is an impeccable way to learn traits about a potential client in a casual setting, without even talking about business. From the client’s perspective, it

Troon believes that a quality golf experience is not just defined by the golf courses playing surfaces. They view that guest service and satisfaction, with an excellent food and beverage experience play a critical role in the success of a golf club, and thus strive towards providing these to its customers. To complement this belief, Troon recruits associates who are knowledgeable in both golf industry as well as the hospitality industry. (Troon Golf, 2014)

This part of the assignment refers to the planning, preparation, monitoring and management of the event.

Event management involves creation and development of events such as festivals, conferences, ceremonies, formal parties, concerts or conventions. It includes identifying the target audience, planning the event concept, organising the logistics and coordinating the technical aspects prior to the event day. The process of coordinating the event is called event planning. It involves budgeting, timing, selecting the venue, obtaining necessary permission, arranging entertainments, decorations, catering and contingency plans. Many industries, organisations and groups hold events in order to market themselves, raise money, celebrate achievement or build business relationships.

“Producers are constantly being challenged to come up with events that ‘surpass last year’s, are bigger and better and are totally different and exciting” Matthews (2008, P.19). It is therefore evident at the need for event organisers to react to customer needs in the market. This essay will introduce the concept of creativity, innovation and entrepreneurship within the events sector. Key theoretical concepts around the subjects will be explored in order to form a discussion for the need of creativity within events organisations. This essay will draw upon industry examples to illustrate how the concepts can be achieved in order to gain competitive advantage. Through critical analysis, the concepts can be reviewed,

This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg et al (1982) who offer five uses for the word strategy, there are plan, ploy, pattern, position and perspective. On the contrary, these five uses do not operate in isolation, but are intertwined to generate more benefits. Position is important