Read Case #26- Greyston Bakery: the Zen of Philanthropy (Pages 453-455)
780 Words4 Pages
Case Study #2
In September 2009, Julius Walls resigned from his position as CEO of Greyston Bakery. William Mistretta became the new CEO after Walls’ resignation. These two men were different in that one had more corporate business experience than the other. More specifically, William Mistretta had about 25 years of experience in corporate when he became CEO of Greyston. In comparison, Walls had only worked in a chocolate company and served on the board of Greyston as a marketing director. In my opinion, the transition from Walls to Mistretta should be a smooth transition for the corporation. According to the text, Walls strongly valued a task-oriented system based work environment. He seemed to know exactly what he wanted from his…show more content… Once employed, employees are granted child and youth services for their children, training programs on the job, and chances at individual growth. Also, Greyston has increased its marketability by making connections with other well-off corporations such as the well-known Ben & Jerry’s Ice Cream. According to the case, Greyston makes approximately 11,000 pounds of brownies a day for the company!
Greyston Bakery is definitely a unique company. This company offers so much more than just brownies to its community. As I stated previously, the company gives somewhat “undesirable” employees a chance to transform from “hard-to-employ” into easy to employ. It also offers shelters to the local homeless, facilitates programs geared towards individuals’ personal growth, and offers health care programs for individuals suffering from HIV/AIDS. In addition, Greyston’s ten guiding principles focus mainly on being a model and a light in its community for other corporations to mimic. Even though it is a for-profit corporation, the company is definitely not merely profit-oriented. While all of these attributes make up a great community-oriented company, I believe more companies do not follow suit because of the expense. Offering so many programs and benefits such as housing to the homeless and child development programs can cost a company millions. In the text, it states that Greyston’s foundation