Readiness To Change

Obesity or overweight has become, a common factor for millions of people in America and other countries. Since the 1980’s the number of obesity or overweight adults and children has more than doubled. Today nearly one third of 2.1 million people are either overweight or obese. Here in the

The Transtheoretical Model of Behavior Change (TTM) was created by Prochaska and DiClemente. It is based on “(1) the stages of change, (2) the decisional balance scale, (3) the strong and weak principle, (4) self-efficacy, and (5) the processes of change” (Kelly, 2008, p. 149). A person’s progression through the stages depends on their perception of the advantages of adopting a healthy lifestyle (Kelly, 2008).

The majority of people will decide to change their health behavior throughout their lifetime. The reasons for the change might be quite different from individual to individual. Some may be motivated to take action after experiencing a life threatening illness, while others are proactive and change their health behavior to decrease the risks of developing a potential disease. However, even if the reasons for the change are valid and well understood, there is a great possibility that one will not follow set goals long term. Stacy Carter, an assistant of professor and an author of the Social Validity Manual, expresses her opinion about people implementing a scientifically proven health behavior change treatment in their routine, “if it's something that is going to cause them a lot of effort, or is difficult to implement, then they probably are not going to use it for long” (Cranford, 2011). Use number superscript 1

Obesity remains an extremely serious issue worldwide. Once considered a problem for wealthier counties, overweight and obesity are now dramatically increasing in low and middle income countries (WHO, 2011). In American, the rates of obesity continue to soar. CDC (2009) recognizes obesity as a risk factor for diabetes, heart disease, high blood pressure, and other health problems. According to NHANES over two-thirds of the US are overweight or obese, and over one-third are obese (CDC, 2009). Treatment for this illness varies; it may include the incorporation of diet, exercise, behavior modification, medication, and surgery. Since there is no single cause of all overweight and obesity, there is no single way to prevent or treat overweight

The pathophysiology of obesity is when there is a buildup of excess body fat. This excess body fat is determined by calculating a person body mass index (BMI). The BMI is calculated by an individual’s weight in kilograms divided by the square of a person’s height in metersthis allows us to come up with appropriate range of weight to an individual’s height. The body mass index is used to find out if an individual is overweight or obese. Individuals who’s BMI that have a range of 25 to 29.99 are thought to be pre- obese and overweight When an individual body mass index has surpassed 30kg this person is considered obese. As an individual’sBMI increases they become part of a different class of obesity there’s class I which is 30-34.9, class II

Obesity is becoming an increasingly significant health concern in the United States, nearly to the point of epidemic proportions. To be considered obese, one’s body weight must be at least 20% over their ideal body weight; unfortunately with this definition, over 30% of all Americans are obese. Alarmingly, approximately

Obesity has dramatically increased in the United States over the past two decades. Along with obesity come many serious, preventable health conditions. Currently, more than one-third of adults in the United States are obese (Centers for Disease Control and Prevention (CDC), 2015). If current trends continue, experts predict that half of all Americans will be obese by the year 2030 (CDC, 2015). Body mass index (BMI) is said to provide the most useful population-level measure of overweight and obesity (National Committee for Quality Assurance (NCQA), 2015). Using tools such as the adult BMI assessment, health care providers can identify problems and work with patients on a solution to decrease the incidence of obesity and maintain

Obesity has become increasingly more prominent in American society. The Unites States has even been termed an overweight nation. Some twenty to thirty percent of American adults are now considered obese (Hwang 1999 and Hirsch et al 1997). With this in mind, Americans constantly look around themselves determining their weight status as well as that of those around them. While some Americans do fit the healthy category, others enter the underweight, overweight, and even obese categories, all of which can be unhealthy.

A growing problem within the United States (US), as well as internationally, is the increasing epidemic of obesity. The Center for Disease Control (CDC) recognizes a body mass index (BMI), measured in units of kg/m2, 25.0-29.9 as overweight, 30+ as obese, and 40+ as extreme obesity (CDC, 2015). According to the World Health Organization (WHO), the number one cause of death is non-communicable diseases (2015), which include diabetes, heart disease, hyperlipidemia, cerebral vascular accidents, cancer, and hypertension. Excess bodyweight is the sixth leading health factor that contributes to the burden of disease worldwide, with approximately 1.1 billion adults being classified as overweight or obese (Haslam & James, 2005). According to authors Cawley and Meyerhoefer (2012), in 2005 the US spent $190 billion on obesity-related health care expenses, more than double previous expense analysis of the same concerns.

Obesity rates are soaring throughout North America (What Is Obesity?, 2013). With obesity reaching almost epidemic proportions in the United States, and the threat of a global epidemic, we must watch this alarming increase carefully ( Health Risks of Obesity, 2013). Obesity is defined as: "…an excess of adipose tissue…" (A Report of the Surgeon General, 2014). The two most common measures of obesity are Body Mass Index (BMI is a ratio of weight to height) and relative weight index, such as percent desirable weight (Body Mass Index , 2013). BMI is the most frequently used measure of obesity as it has a strong correlation with more direct measures of adiposity, such as underwater weighing (A Report of the Surgeon General, 2013). Some

The Transtheoretical Model does not only consist of the stages of change. Self-efficacy, or one’s self confidence in engaging in action, also plays a huge factor in this theory. A person is less likely to engage in a positive health behavior if there self-efficacy is low. Decision balance is the balancing of pros and cons towards the behavior change the person takes into account. In early stages, such as precontemplation and contemplation, cons outweigh the pros, and a behavior change is unlikely. In contrary, the pros outweigh the cons in the later stages. Throughout all stage of the Transtheoretical Model, there are situational temptations, which are external triggers that can cause a person to relapse. These include negative emotions associated with the behavior change such as anger or sadness, and social

Obesity, the condition of being severely overweight, is a serious issue in the United States that is gradually beginning to affect more and more citizens. In recent years, the number of Americans suffering from this chronic disease has significantly increased. Researchers have found that nearly one third of the U.S. population is considered overweight and, on average, three hundred thousand individuals die yearly as a result of obesity (Hollands et al. 2). When one participates in little to no physical activity and their diet consists mostly of high fat foods, chances are they will gain weight. If someone becomes obese, they may develop serious health related issues that, in some cases,

Source: CDC, National Center for Health Statistics, National Health and Nutrition Examination Survey. Health, United States, 2002. Flegal et. al. JAMA. 2002;288:1723-7. NIH, National Heart, Lung, and Blood Institute, Clinical Guidelines on the Identification, Evaluation and Treatment of Overweight and Obesity in Adults, 1998.

In this report, Printup will provide all recommendations for the successfull marketing communication strategy and to ensure the long-term steady demand for Metabical. 3.1 IDENTIFICATION OF THE PROBLEM OVERVIEW OF OVERWEIGHT ISSUES IN THE UNITED STATE Excess weight is considered a public health crisis in the U.S, with approximately 65% of the entire adult population categorized as overweight, obese, or severely obese. Being overweight is related to a number of serious health complications, and according to the American Obesity Association in 2005, ³the second leading cause of preventable death in U.S. In addition to health risks, overweight individuals endure a significant social stigma as well as outright discrimination. Laziness and self indulgence are common stereotypes associated with this group. Many overweight people feel like social outcasts. The professional life of an overweight individual could also be negatively affected, as excess weight has been found to adversely influence, hiring decisions, wages, and promotions. Researchers and health care professionals measure excess weight using the Body Mass Index (BMI) scale. The BMI scale, which calculates the relationship between weight and height associated with body fat and health risk, is appropriate for both men and women. It has three BMI categories of excess weight for adults:overweight (25 to 30); obese (30 to 40); and severely, or morbidly obese (over 40). According to CDC

At the outset of treatment, the patient and health care provider should discuss and agree upon goals. The goals must take into account the food habits, exercise behaviors, psychological outlook and support systems of the individual. Realistic expectations, short- and long-term, may be promoted by a discussion of a healthy weight versus an ideal body weight. Features of weight management