Essay Reading a TV Commercial

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Reading a TV Commercial

The first bit in the advert shows a predominantly red background with dancers silhouetted in the bottom left hand corner. I think that the silhouette is in the corner because that isn't what we are supposed to see. Even though this image shows enjoyment and excitement as the feeling you get from coca-cola, this isn't what they are selling. In the bottom left hand corner as well there is a small logo saying, "dance". The writing in this caption is in much the same style as the coca-cola logo so this and the red could both be the first signs of coca-cola.

The second clip is of a hand on a keyboard. As in the last clip, the caption, "dance" is still in the corner. In this
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The man is the central figure, even though his face is blurred, because he represents the action and energy made by the feeling you get from a coca-cola. In the background is a drinks vending machine with the coca-cola logo on the side. This is to remind you that he gets the feeling from coca-cola and also plays a part in the anchorage of the whole advert.

The fourth extract is of three coke bottles dancing. This implies that the coca-cola has so much energy in it, the bottles even move themselves. This is an insight into the effect it has on us. This is also when the caption "dance" disappears. This could be because the writing on the coke bottles is similar to the writing in the caption and so this shows the connection between action and movement (dance) and coca-cola. The cola bottle also moves to the beat of the backing track.

The fifth part is of a night-gowned dancer in an attic bedroom. The main colour in this one is yellow which, to me, represents warmth, sunshine and summer. This could be to show that coca-cola is best drunk when it is summer and it is really hot weather. Also with the clip being in a bedroom it shows that coca-cola can wake you up even if you are sleepy at the end of the day and it puts you on a high. The aspect of being on a high is also shown because it is shot in an attic, which is obviously very high up in a house.

This sixth clip shows
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