Essay Reading and Typography

Ron Padgett, the author of Creative Reading, recalls how he learned to read and write as though these things happened yesterday. Like Padgett, I tried recalling my reading and writing history.

In the beginning of chapter four, The Typographic Mind, Neil Postman delivers an impressive narrative argument about the impact of print information culture on 17th and 19th century minds. Postman makes a few claims with respect to the contrasts between the written and spoken word. In this essay, there are four qualities of the typographic mind: attention span, listening ability, knowledge of issues, and literary language.

Incentives four different text for the familiar text- lotus font, familiar-pen font, unfamiliar text - lotus font, unfamiliar - pen font was. For collecting data from SMI-RED-120Hz eye tracking device was used. Results show that word length has a significant effect on eye movement (fixation, saccade) and also passages type (familiar and unfamiliar passages) have significant effects on eye movement (fixation, saccade, regression). Font type has no significant effect on eye movement (fixation, saccade, regression).

Leslie Slater is a handwriting enthuses who believes that the future of technology is crippling our art of writing and her strong evidence suggest that she might be on to something. The tone in opinion piece is pure and evidential, Leslie mention a substantial amount of studies and she really worry about good old fashion ink writing.

“Learning to Read and Write” by Fredrick Douglas is a story about a slave breaking the bondage of ignorance by learning to read and write. During the course of 7 years Douglas discreetly teaches himself to read and write by means of stealing newspapers, trading food with poor white boys for knowledge and books, as well as copying his master’s handwriting. Douglas learning to read gave him extreme awareness of his condition as he says “…I would at times feel that learning to read had been a curse rather than a blessing. It had given me a view of my wretched condition, without the remedy” (Page 168-169). With his new consciousness he suffered with depression envying his fellow slaves for their

The document uses consistent font for all content. It uses bold type faces and colors to hi

Please address all correspondence to: Jonathan Grush, 511 S. Elson Apt. 1, Kirksville, MO 63501, (314) 640-1760, jmg6242@truman.edu

Neue Helvetica, as the outcome of technological changes, was designed in 1983, represents a synthesis of aesthetics and technical refinements and modifications that resulted in improved usefulness: a number of characters were subtly changed to be more consistent and more harmonious with the overall design characteristics. For instance, the x-height has been adjusted to appear visually the same in all weights. The x-heights in previous versions were all the same, but since type tends to look shorter as it gets heavier, the new x-heights compensate for this optical illusion. Besides, the crossbars on the lowercase ‘f’ and ‘t’ were widened to increase the legibility in text. Additionally, the Neue Helvetica family was extended to 51 weights in all, which are many more than in the original

Abi Howe is an 8th grade student who spends her free time laying on the couch and forcing herself to get out of bed. When her parents won’t let her do nothing she is kicked into the swimming pool and onto the tennis courts, but she will willingly go to volleyball. Now, trying to be serious, she took quite a bit of time to pick the perfect font, and works very hard when she feels like it. Abi surprises herself by getting straight A’s and tries very hard to keep them that way. Abi enjoys reading and drawing but has always lacked an artistic

Ukraine, K. (2015, April 30). Collection of popular social media logos on iPad screen: Facebook, Twitter, Google Plus, Instagram, Pinterest, LinkedIn, Flickr, Tumblr and Blogger. Retrieved from

Letters don’t have to be precise and artistic; they should be fairly constant and readable. They should

The typeface I chose for this research is Times New Roman. I like this typeface out of all the other. You can use this font in many different ads, magazine, books, and etc. this font was first evented in Times New Roman is a Transitional serif typeface designed by Stanley Morison and Victor Lardent. It was released through Monotype in 1931. The design was based off Plantin , but with a renewed focus on legibility and economy to better meet the needs of newspaper typography. Times New Roman is one of the most ubiquitous typefaces of the digital publishing age due to it being the default font for numerous word processing applications and web browsers. In Times New Roman's name, Roman is a reference to the regular style of a conventional serif font. Times New Roman was a metal type created in the late sixteenth century by the French artisan Robert Granjon

Dyslexie font has created a typeface for people who suffer with dyslexia; their font is named Dyslexie. Around 70-80% of people with poor reading skills, are likely dyslexic. One in five students, or 15-20% of the population, have a language-based learning disability (Dyslexia Center of Utah). Dyslexia causes people to struggle with distinguishing letters. It’s common for dyslexic people to mirror, or switch letters whilst reading. The efficiency in identifying letters depends on a crucial factor, perimetric complexity, that is, the visual complexity of this letter (Pelli, 2006). The main aim for the Dyslexie font is to tackle these problems that arise through changing the letters shape in distinct ways so that each letter is clearly readable

Moreover, the drive to the core of unawareness is also evident in the realm of graphic design and type design. In Adrain Frutiger, one of the most well-known type artist’s eyes, for a typeface to go unnoticed ‘is the greatest compliment’ for a type designer and a typographer can receive (Linotype, 2009). The purpose of a typeface is to communication. Only when a typeface becomes transparent or invisible will it communicate contents or ideas efficiently without pushing itself forward (Haley, 2012). “The whole point with typeface is for you not to be aware it is there” Frutiger said and made an impressive comparison: “If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape”. Furthermore, in light of the current situation, technically speaking, everything becomes possible, typefaces can be easily shaped into any forms - enlarged, reduced, condensed or expanded, slanted and deformed, all within seconds. It is a time for type design step out into a new field, beyond technology, the field of human, of social concern: how readily legible, how user-friendly and how to design for survival and we human beings survive through design at the same time.

The world population is aging. Today over 20 percent of the population is over 55 and that percentage is growing rapidly. With enlarged fonts that the browsers support, the middle-distance computer screen becomes much easier and less stressful to read. The Web page must be designed for accessibility for those enlarged fonts to work correctly.