Ready to Eat Food Industry

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1. INTRODUCTION
In today’s competitive world the practical study forms an important part in each and every professional course. The MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of different projects which are undertaken during the MBA course. Here we have done a project on a READY TO EAT FOOD INDUSTRY as a part of MARKETING RESEARCH INFORMATION SYSTEM course. The current situation is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyse the data, and prepare the project.

This project is on
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He wants value for his money in terms of quality and variety. No wonder, multi-cuisine restaurants are mushrooming even in small towns. Italian, Mexican, Lebanese, Japanese, Cajun the list is growing.
Corroborating this trend, Euromonitor International, a market research company, says the amount of money Indians spend on meals outside the home has more than doubled in the past decade, to about US$5 billion a year, and is expected to double again in about half that time.
Another interesting trend noticed in consumer patterns is the growth of branded products. The branded food market is on a roll. It grew over 5 per cent in 2004, according to the latest ACNielsen Global Services report on global trends in food and beverages.
That makes food an attractive proposition for investors. Savvy companies have pumped in more than Rs 60,000 crore (US$13.78 billion) in new food and farm businesses in 2004. According to industry estimates, 321 private sector projects worth Rs 60,360 crore (US$13.86 billion) were announced in 2004 compared to 89 with an investment of Rs 2,130 crore (US$489.3 million) in 2003.
The popularity of food and agro products is not surprising when the sector is now offering a growth of more than 150 per cent in sales. With such promise in the sector, a number of foreign companies have joined the fray.
While US brands such as McDonald’s, Pizza Hut and Kentucky Fried Chicken have become household names, more are
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