Reagan Marketing Case Study

Satisfactory Essays
The purpose of this letter is to brief you on a significant announcement for Reagan Marketing. This

afternoon we announced that Reagan entered into a definitive agreement to be acquired by an

investment group Marris International, global investment firm with stellar reputation for “doing the

right thing” for, and with, the businesses they own. I want to address this in detail because this is a

serious issue, and because you deserve an explanation.

At the outset I want to make one point clear—We will be expected to continue operating in a “business

as usual” mode. The important thing to remember is that we must remain focused on our business in

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