Myth #1: There's nothing wrong with my real estate website.
If I got a dollar for every time I heard this one, I'd be a very wealthy man right now. Unless you own one of the very few real estate websites online that gets visitors to contact you, your website is probably not producing the leads your real estate business needs.
Here's the worst part: Many realtors won't admit there is anything wrong with their websites.
They think their websites that were designed back in 1995 are sufficient enough - I'm talking about the marquee scrolling text, the cheesy tiled backgrounds and the confusing navigation. When things don't work they way they want it to and no one is calling, they blame everything else...except their website!
There are many
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Instead, in most cases, it seems many realtors simply throw up thousands of computer-generated MLS listings and just leave it up as the main highlight of their website, hoping people start contacting them in droves.
I find this ironic. The realtor's job is to personalize their client's experience, right?
Myth #4: I don't need to update my website often.
This myth hurts on so many levels.
First, search engines prefer websites that provide updated information and new pages on their website. It tells them that your website is relevant to today's times and the content you provide would be useful to searchers. Failing to do so will likely lead to poor search engine rankings.
Second, visitors looking for real estate information don't want to come to a website that doesn't offer fresh, easy-to-read content. Realtors who follow this myth end up losing a lot of repeat visitors to their websites.
Third, realtors who do not regularly update their websites tend to have many website flaws, some of which are discussed in Myth #1.
I can go on and on, but basically, if you don't update your website, you might as well not have one.
Myth #5: My webmaster will maintain my website for me.
Bad
Inclusive of not only their contact numbers, address, zip codes, and fax, our database also features a Texas realtor email list, allowing you to form connections in the quickest way possible.
“Real estate is a year-round opportunity to help countless people realize the American dream” (“Why Real Estate”, 2012). Eighty-five percent of buyers believe that home purchases are good financial investments, and a majority of homebuyers and sellers rely on the services and expertise of real estate professionals to assist them with their transactions (Profile of Home Buyers and Sellers, 2010). “The primary job description for an agent is communicating with potential clients to determine what kind of property they are looking for” (Richard, 2012). This means, setting up interviews with clients to see if the agents firm possesses property that meets the client’s specific needs. Once it is apparent exactly what the client is looking for, the agent sets appointments to show houses to clients and many times the agent physically accompanies couples while showing off properties.
The problem is lack of awareness in the marketplace. Lazy Listers continue to exist because homeowners have not been given the questions to ask of, or shown what to look for in, a listing agent. As a result, there is a lower bar of expectation that listing agents have to reach and they get away with putting in less effort than is needed to sell your home for the highest price possible.
According to Levitt & Dubner “A phrase like “well maintained,” for instance, is as full of meaning to an agent as the code phrase “Mr. Ayak” was to a member of the Ku Klux Klan; it means that a house is old but not quite falling down. A savvy buyer will know this (or find out for himself once he sees the house), but to the sixty-five-year-old retiree who is selling his house, “well maintained” might sound like a compliment, which is just what the agent intends.”(70). So why would real-estate agents do this well theres a simple explanation the house is on the market for 400k and they make a 18k commission and make $4500 cash in hand or wait 3 more weeks do a lot more work sell the house for $410,000 and make $4650 cash. All this can be avoided, internet enables information transfer so that people can know more stuff that was once held by “experts”. Such “exposure” of information reduces the information imbalance, and causes the prices of experts’ service to collapse.
Such profiles are signs of good quality real estate agents who know the way to get their clients the best deal of the market. If you feel confident about a real estate agent then the best ways to know better about them is by visiting them personally and ask them about their work examples and the ways they can help you to get the best deal. Do not just believe the words of one real estate agent company but explore the list that you have made and find out the best among them who can be the best Real estate sales person Brampton to help you find the best property deal.
In this crazy world, it is important to find those who you can depend on- in life, in love, and especially in real estate. Finding the right group of people to network with and collaborate with is key to finding success in this field. In analyst Jonathan Littman’s article, “Real Estate Reinvented,” Littman documents information that he researched on Northern California’s Alain Pinel Realtors. An Alain Pinel Partner and the company’s President, Helen Pastorino, states that “ [she] believe[s] that the ‘every agent for himself’ hurts sales and [she has] quickly turned to using computers and networking to [her] advantage” (Littman). A successful real estate agent will not be afraid to collaborate and work with others, because he/she knows that
Technology in the modern-day has simplified work for most individuals including real estate agents. It revolutionizes the real estate market so that clients can make decisions based on information from internet sources. Agents dealing with such clients have to convince them of the products in order to make a sale. Many internet sources are not accurate and thus clients are skeptical of the actual property (Ferrell, Fraedrich, & Ferrell, 2011).
One of the weaknesses is that we have is we have not updated the website hardly at all since its creation in 2011, and many things have changed. Therefore, if someone was to look at it they may see incorrect information now. This is weakness is actually caused by another weakness, IT personnel. In our organization, we contract out our IT issues with a third-party company that does not handle website updates. Therefore, unless we pay to have it outsourced myself or the Human Resource Manager have been the ones responsible for it and with little time allotment between other jobs the duty of website updates gets
Buying or selling a house or an apartment is one of the biggest decisions of a person’s life. And when selling or establishing a price for real estate, people seek out real estate agents to do the dirty work. A real estate agent has to convince a prospective homeowner that he or she is trustworthy and knowledgeable. In many ways, the agent acts as a counselor to individuals and families about to embark on a huge commitment. Real estate agents have a thorough knowledge or real estate market in their community. They
A real estate agents objective would be to sell many houses as possible in the shortest period of time, as this will bring in him a larger commission. Although it would be much beneficial for the seller to keep the house on the market longer than the agent wants and not to sell or take the first bid given towards the house. Real estate agents similar to the Ku Klux Klan use codes and key words other people don’t know to communicate within the group. For example when an agent uses the words “Granite”, “maple” or “state of the art” this relates to a good house, a high valued house. Whereas the word “well maintained” means the house is comparatively old but not falling
Sellers are legally bound to disclose all defects in their home prior to selling, and can therefore be legally held accountable. Upon listing your home for sale, these disclosures are signed
Nevertheless, real estate investors have no choice but to use an agent because that is the only place where they can access the Multiple
However, there are many companies that provide the all kinds of information also could include the information about rental and selling real estate. There’s more company has joined the competition, from the traditional search engine, the user also could have found out many pages about selling and renting. Many website which has provided users with other information about selling and renting is trying to broaden their horizontal by add in more renting and house selling information as Zillow. (http://subscriber.hoovers.com)
A new real estate agent has a plethora of knowledge at their disposal if they will remain coachable by their more experienced colleagues. In the article “6 Things Every New Real Estate Agent Should Do,” by Candy Miles Crocker, she states the importance of always being coachable and eager to learn more about the trade no matter how old or experienced one may be. She emphasizes the value of seeking the advice and opinion of the broker that the agent works for. There is a difference between listening to people talk and actually hearing them and applying what they have to say. Because the market is so inconsistent, remaining teachable is critical for new agents
The authors used all constructs of the theory through pre- and post-survey questionnaires for subjects studied that went through the training course. Through the pre-survey they were able to determine what realtors prior perceptions on lead and whether or not they understood its implications and any of the background information relating to lead prior to taking the course. After completion of the course, in six months, they were followed up with surveys and phone calls to determine how effective the course was. The realtors enrolled in the study were volunteers and were provided with a $200 financial incentive. The behavior researchers sought was to see if the realtors put into action what they learned and whether or not they were able to inform potential clients about the homes they were selling. An increase in realtor awareness is seen through the feedback they provided therefore it reveals to have sustained a continuous behavioral change in the thought process of selling a home to potential buyers. The authors did not clearly define the theories they used. Instead they stated using quantitative and qualitative measures and also described their methodology in detail.