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Real Estate Website Essay

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Myth #1: There's nothing wrong with my real estate website.
If I got a dollar for every time I heard this one, I'd be a very wealthy man right now. Unless you own one of the very few real estate websites online that gets visitors to contact you, your website is probably not producing the leads your real estate business needs.
Here's the worst part: Many realtors won't admit there is anything wrong with their websites.
They think their websites that were designed back in 1995 are sufficient enough - I'm talking about the marquee scrolling text, the cheesy tiled backgrounds and the confusing navigation. When things don't work they way they want it to and no one is calling, they blame everything else...except their website!
There are many …show more content…

Instead, in most cases, it seems many realtors simply throw up thousands of computer-generated MLS listings and just leave it up as the main highlight of their website, hoping people start contacting them in droves.
I find this ironic. The realtor's job is to personalize their client's experience, right?
Myth #4: I don't need to update my website often.
This myth hurts on so many levels.
First, search engines prefer websites that provide updated information and new pages on their website. It tells them that your website is relevant to today's times and the content you provide would be useful to searchers. Failing to do so will likely lead to poor search engine rankings.
Second, visitors looking for real estate information don't want to come to a website that doesn't offer fresh, easy-to-read content. Realtors who follow this myth end up losing a lot of repeat visitors to their websites.
Third, realtors who do not regularly update their websites tend to have many website flaws, some of which are discussed in Myth #1.
I can go on and on, but basically, if you don't update your website, you might as well not have one.
Myth #5: My webmaster will maintain my website for me.
Bad

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