Real Madrid Marketing Hbs Case

Time and again, we are reminded just how important the professional sports industry is to worldwide cultural. While the players, coaches and owners own most of the celebrity, there's a whole other facet to professional sports that the average person never really hears about. Remembering that sports teams are major business enterprises, there is a large administrative function standing behind each organization. Aside from the agents and business managers who always seem to gain a bit of notice, the forgotten souls are the sports accounts.

Barcelona is the most successful club in Spain, in terms of overall official titles won (81).The Club was ranked first in the 'All-Time Club World Ranking' by International Federation of Football History & Statistics, on 31 December 2009.

With the number of clubs which have participated in the UEFA competition over the past 12 years, a sample size of 6 teams will be selected for this dissertation. These clubs who must abide by Financial Fair Play regulations to participate in their competitions are Arsenal, Manchester United, Chelsea, Manchester City, Liverpool and Tottenham. It is also important to note that all clubs selected in this analysis has expense greater than €45 million, as UEFA’s break-even rule is subject to an exception of an acceptable deviation up to €45 million if the shortfall is covered by equity investment. As the Financial Fair Play has been in existence since 2010, financial statements and balance sheets for the selected clubs and the league have been

It has been suggested that the UCL is a product of societal evolution. After forty years without change the European Cup had become commercially obsolete to broadcasters and sponsors due to the lack of guaranteed matches involving Europe’s biggest clubs (Ahlstrom, 2002). The knockout format allowed for clubs who would bring in large sums of revenue to be eliminated after merely two games.

In this ethnography I am going to climax on the characteristics that make the Champions club so exclusive and

In “The Survival of the Top Hats”, a story of Brazilian soccer clubs and monetary power is told, and Foer’s comparison and use of soccer to explain real world events does not work well in regards to the study of Economics. When talking about the styles of Brazil’s teams in a worldwide sense,

The issue that is being investigated are between two Spanish “football” (soccer) teams – which team is ultimately better? Both giants in their own right, Barcelona and Real Madrid have traded success and feuded for a very long time. Both sets of fans have fought over which team is better – comparing players, stats, style of play, managers, stadiums, etc.

The Los Angels based American professional soccer team is one of the most popular sport clubs worldwide. The club mainly earns its income from sponsorship, TV and other media rights and commercials. According to the Forbes report, the company is the second in MLS in terms of annual revenue ($44 million) and in franchise value ($240 million). Considering soccer isn’t the most view and played sport in North America, LA Galaxy has done a great job on gaining large market shares in the professional sports industry. In addition to producing marketing and selling unique products (entertainment) to its fans, the club makes a significant profit from other sporting commodities and sporting goods such as jerseys, soccer shoes, and other accessories.

Today, transport and the financial power of football has completely transformed the game. Aeroplanes have allowed world cups; internationals and the champion’s league take place and technology wise, the new goal line technology and 3G pitches are being introduced. The media also acts as a super power in football with both sky and BT sports dominating the media world of football. This is all been possible due to the money in football and the business men involved. Billions of pounds are in football and this is what attracts the best football players to certain places in the world. Recently Gareth Bale was sold for £90 million which just shows how much money the top players can be sold for. The money has also allowed for some of the most impressive stadiums in the world such as the the Camp Nou which holds 100,000 people. Clearly football has changed drastically since the

Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand

Besides all these, the stadium rents were set to understate the profits of the club and to move some profits to the stadium corporation. The rest of their accounting is very straightforward. Most of

In this assignment I will be exploring the ways in which Internal and external factors have an impact on the core revenues of Clubs and how clubs themselves can potentially help put the factors in their favour. Topics such as Fans and their behaviour and Player conduct on and off the pitch will be explored. Things that can occur which clubs have little or no power over – such as a major political shift – which can affect a clubs income will also be covered.

Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air” case study and concepts from strategic marketing

Some European football clubs have in, approximately in the last three decades, developed from being relatively small local organizations, into global giants in terms of multi-million businesses supported and followed by millions of stakeholders from all over the world. How does one relate

The huge discrepancies in various regions pose a major challenge not only for football organizations seeking new talent but also to the individual players. A good typical example is the situation in the contemporary Spanish management. Sourcing for players from and to the football organizations in the country has been a process coupled with great financial expectations and tax challenges. Further to this, the income tax imposed on foreign players has grown to about 52% a figure argued by many as being unfair. Football clubs are therefore required to pay skilled talents much more money to reach a comparatively competitive and satisfactory income after taxation.