Reasoned Action Theory

It has substantial success in predicting a variety of behaviors (Conner & Sparks, 1996). It details the causes of an individual's decision to behave in a particular manner. Theory of Planned Behavioral is rooted in the fact that behavior reflects expected value. It aims to explain rationally motivated, intentional health and non-health behaviors. Extremely specific behavioral intentions measures that closely match the intended behaviors are used in the Theory of Planned Behavior. Behavioral intention measures can assess planning. The Theory of Planned Behavioral provides an account of the elements of behavior when both motivation and opportunity to process information are high (Conner & Armitage, 1998). Self-efficacy plays a vital role in this

A common challenge that most consumers will face is ineffective sun screens. This has caused many people to begin to experience an increase in cases of skin cancer. The problem is that research has confirmed these challenges. Yet, no one has utilized the latest technology to create a product that will protect consumers and is environmentally friendly. This proposal is focusing on how this kind of merchandise can be marketed to customers to address this underlying need. The expected outcome is that these strategies will help to redefine how firms are delivering this product to cliental.

As a health educator, developing theory-based health behavior change interventions is an integral part of promoting health in the community. The theories chosen for this topic have been frequently applied to the prevention of HIV and STDs in various countries and various target populations. The research presented on this topic will provide evidence on how well the Health Belief Model and the Theory of Planed Behavior/Reasoned Action were applied in each situation in regards to the prevention of HIV and STDS.

Engaging in exercise everyday would help reduce the risk of lifestyle diseases, such as diabetes and cardiovascular diseases. The counties could also educate the people on the dangers of smoking and as such spearhead campaigns to help people quit smoking. The theory of planned behavior is used to predict deliberate behavior in individuals since behavior can be planned and deliberative. The theory could be applied in reversing the health trends in the counties with emphasis on whether to exercise or use condoms when having sex. Further, there exists a correlation between independently healthy eating behaviors with barriers, such as attitude, perceived behavioral control, and subjective norm, evident in the theory of planned behavior3. The health policymakers in the counties would have to assume that people process every piece of information and act accordingly and thus would be compelled to quit smoking and result to exercise. This theory would fit the intervention plan due to its efficiency to explain intention, perceived behavioral control being as important as attitude across health-related behavior

Adolescents are failing to demonstrate sun safety practices to reduce their risk of getting skin cancer. A survey completed by 75 students at Ipswich Girls’ Grammar School aged 14-16 years showed that only 12% of students always apply sunscreen whilst in the sun (Find survey results in Appendix). This is a surprising figure, considering 95% of the students surveyed have been educated on the importance and consequences regarding sun safety. To ensure that the message of sun safety is successfully brought to the attention of adolescents, a new campaign must be implemented, targeting teens by ensuring that it is equitable and caters for diversity within the community.

In the United States, more cases of skin cancer have been diagnosed than any other type. It is estimated that about 2 million of these cases arise every year, and can be prevented significantly from utilizing sun protection.

Melanoma was the major focus of our project. Our initial goal throughout this entire project was to inform the student body about melanoma as well as make an attempt to prevent sun exposure. We planned to find a way to see how much the students at St. Scholastica knew about the dangers involved in being in the sun. We planned to create two surveys and a pamphlet to help find the student body’s knowledge about this dangerous disease. Our group first started off giving out a survey that gave us a base model of how much the students already knew about melanoma as well as sunburn and sun exposure facts. We then proceeded to make a pamphlet that had useful information on it involving when to wear sunscreen, when to be out of the sun, and facts about melanoma. This was then slid under the doors of the residents of Somers hall. We purposely put out this pamphlet prior to going out on spring break in hopes that people would take in this information before they hit the beach. Being that the students got this information before they put their skin in danger of developing skin

The scoping review study aimed to answer the following research question: What health risk behaviors are correlated with skin cancer risk behaviors?

However, this percentage does not weight enough to improve the planning because it does not include the low socioeconomic school system to which population this program can benefit. Including the lower socioeconomic school age children into the program intervention will give the program credibility to strengthen improving skin cancer awareness. The improvement of program inclusiveness using a randomized population of school age children to improve and reevaluate the study will change the program outcomes. Perhaps the less fortunate schools may show a lower skin cancer awareness, and a lower KAB questionnaire score revealing additional services are required to reinforce the program outcome. Moreover, parental inclusiveness in the program will alter the study outcome in the lower income school age children. As lower class parents may lack the financial means to afford needed supplies such as sunscreen and proper attires for the children to carry out the intervention effectively during their summer vacation months. Perhaps, children may not have good guardians in lower communities schools whereas the children are left unattentive during the hot summer months increasing their chance of excessive sun exposure, which will alter the program outcomes. Reinforced learning during the summer break can change

The newspaper article, "Sun Cancer Claims Burn Employers," main point is that businesses have paid almost $40 million in compensation to victims of skin cancer in less than a decade. The 40 million is more than what has been spent on skin cancer education programs. High risk jobs are road workers, postal workers, gardeners, police officers, and many more. Overall, the point of this article is that employees should be more education on the importance of sunscreen, and more money should be put to skin cancer education programs.

Health Belief Model and the Theory of Planned Behavior Compare & Contrast The similarities in Health Belief Model and the Theory of Planned Behavior stems from ones beliefs and attitude such as religion, tradition, social circle and etc. For example, in the old school tradition in African American culture turpentine and cod liver oil can cure everything from a slight cold to severe asthma attack; or high blood pressure to diabetes (Becker, M.H.,Radius, S.M., & Rosenstock, I.M., 1978). I remember my Great Grandma telling my mother after I had a bad fit with asthma “That ain’t nuthin a little asafetida dipped in some turpentime and a little liva oil; and prayer can’t cure (Big Mama).” Though she has gone on to Glory (passed on), some of

When considering health psychology it is important to recognise the various models it is made up of. The basis of this essay will be to take a look at the health belief model and the theory of planned behaviour, considering their historical origins, the positives and negatives of applying these approaches and examples of when they have been used. After some analysis it may offer some insight into possible improvements that could be implemented from further research. Also included will be an overview of how the models compare to each other and critical evaluation of research from this field.

The reasoned action approach or the theory of reasoned action, is a theory that concentrates on a person’s intention to behave a certain way, or how likely that person will behave in a particular way under certain circumstance and situations. (Lezin, 2015). Formulated by Ajzen and Fishbein in 1980, Theory of Reasoned Action focuses on a few variables (Fishbein & Yjzer, 2003). A conceptual model developed by Ajzen shows the variables to be “behavioral beliefs (attitude toward the behavior), normative beliefs (subjective norm), and control beliefs (perceived behavioral control) if the person intends to perform a certain behavior (Lezin, 2015). This model is said to be useful in disease prevention behavior, such as whether or not to wear

guidelines on how skin cancer can be prevented in early childhood and among juveniles and in 2012 CDC published a set of guidelines to be used in school programs in order to prevent the occurrence of skin cancer. These guidelines outlined the steps that the schools and communities can undertake in order to come up with a comprehensive approach aimed at minimizing risks associated with skin cancer among teachers, students, school staff members, visitors and the whole community at large. Some of these guidelines included the following: Schools were required to come up with a policy that ensured there is a reduction in the exposure to the solar ultraviolet radiation. The schools were also required to provide as well as maintain social and physical environments that were capable of supporting sun safety practices (CDC. (2014, March 20). This involved building of shades around the school compounds especially in areas where students and teachers spent their leisure time while in school. The guidelines highlighted in this strategy also required that schools

Cancer prevention programs could prevent 20% of new cases between 2020-30(USA Today Magazine, 2015) With that being said, my proposed Public Health solution is a Primary Prevention Summer program for elementary children ages 5-12. Education is the most important through presentations and pamphlets for kids and parents. Skin Cancer prevention activities are also important for the kids to be able to get hands on experience on how to properly protect their bodies from the sun. During the program there will be health educators promoting cancer screenings for the parents. Peer mentors will play a large role during the Summer program and form bonds.