Reasons Behind Nokia Market Lost Essay

Due to continuous innovation in technologies, cost of production has been reduced drastically and has caused the emergence of new devices in the global handset market and competition among companies have been increased heavily for survival. It has forced companies to change their business strategies. Few big companies acquired small companies to increase their market share, few followed a brand extension strategy by launching new products and hence increased their market penetration. For this reason, an integration between Microsoft and Nokia, two market leaders in their own rights, may create new opportunities to challenge the market.

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

SWOT analysis is a crucial tool in understanding internal and external factors contributing to the product’s marketing strategy and the overall business strategy (“Marketing Principle”, 2012, p. 41). The areas that could have changed the history of Nokia are opportunities and threats. On opportunity side, Nokia did well in recognizing growth opportunity in Europe market. For threat, Apple and Samsung were clearly the biggest threats from competition standpoint. Nokia had technology to fend them off, but due to internal pressure and bureaucracy, the company was unsuccessful in maintaining its market

Nokia, a company which was founded in 1865, set up wood pulp mills to rubber, cable, forestry, electronics and power generation. Upon entering the telecommunications equipment market in the 1960s, it concentrated in the producing radio transmission equipment. It started making phones in the 1980s and in 1991 the first GSM call was made with a Nokia phone and it supplied these GSM networks to other countries in Europe. But In the early 1990s investments in all industries except telecommunication operations were being divested, which led to Nokia being the world leader in the mobile phones industry for nearly a decade, one of its most popular phone being, the Nokia 3310, termed as “indestructible” by comedy website 9gag.com. Nokia

They created the first GSM telecommunication and make it commercial. It is namely as Nokia Protitype Phone and the first product was Nokia 1011. Eventhough they were still have many competitors like Erricson, Samsung, and Google at the time, Nokia still keep trying to do their best when their falling era. Because of their innovation in GSM Phone, Nokia can get more their market for telecommunication and spread their product to their market. In 1992, Nokia tried to do the agreement with Vodafone and successfully in improving the network roaming for its GSM as the dominant network standardization. In the end of 1990s and in the beginning of 2000s, Nokia is still in the inertia eventhough they have many innovation products on GSM but their competitor like Erricson also created the same mobile for the telecommunication so that they competed each other for controlling the

There did another mistake by overestimating the strength of its brand and they believed that we can easily capture the market of the smartphone even it late to the game. So many people says if the Nokia stuck to its own OS instead of using Windows Phone OS it could have succeeded. But the fact is they launched many disappointing mobile phones before they opted Windows Phone OS and the old operating system had already proven too buggy, clunky, and unintuitive to win consumers over. In 2008, Nokia said that it is the most valuable brands in the world, even though it is failed to recognize future trends.

In today's competitive environment, companies are increasingly aware of potential threats that could affect businesses. SWOT analysis is a tool to analyze strength, weaknesses, opportunities and threats for the internal and external environment. The purpose of SWOT analysis is to develop a fuller awareness of the situation that will help with strategic planning and decision making of companies. Furthermore, the paper will critically assess the SWOT analysis of Apple company.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

The main reasons behind the plummet of Nokia were due to lack of data concerning their competitors. The top level association had no data concerning how their competitor’s rank was that is IPhone. A researcher shouted Vuori said that top level association of Nokia got the wrong believed concerning the pace of progress that their competitor had and were managed to trust that the procedure that they were acting was adequate plenty to address to the menace that their competitor poses. So it is clearly described that due to their one unclear data they were drop dead. Journalist D. Bhatt (2001, page 68) quarels that “To capitalise on vision, an

The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths, weaknesses, opportunities and threats. This is an aid when looking at the internal and external aspects of the company.

As illustrated, failing to capitalize on the growing demand for smartphones, Nokia’s smartphone market share has been on a steady decline for the past 4 years in the smartphone-hungry North American market (Strategy Analytics, 2012).

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

This report will investigate the current business situation communications giant Nokia are facing due to their plummet in business stature. It will provide analysis through Porters Five Forces and Internal Analysis into how the former communications giant can recover.

The analysis of the current SWOT of NOKIA is as follows: strengths is its position as industry leader in the telecommunications and electronics industry. Also, it shows to the world the incredible ability to adapt to the market. Weakness may be that it has grown so huge, as the fifth most valuable brand in the world, that it cannot sustain its growth at its current rate. It still have some opportunities like Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities -- markets that are growing throughout the world. Threats are that Nokia is facing a number of threats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an attempt to gain dominance.