Reasons For The Decline Of Nokia

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

Most iPhone users who have had previous Apple experience are richer than average, and are technically sophisticated. The iPhone’s major competitors in the U.S. are Android with a market share of 44%, RIM with market share of 24.2% (Albanesius, 2010), and Nokia with a market share of 8% (O'Brien, 2010) [Refer to Exhibits 3, 4, 5, and 6].

Over the years, the mobile phone industry is progressing at a very high rate. Mobile phones are devices that help the modern society to stay in touch with their loved ones and to stay connected to the world. Since mobile phones enrich our everyday’s life, smart phone manufacturers are growing in terms of production as new phones emerge in the market. Apple is the leading smart phone manufacturer because of their products design and ease to use them. Apple has set standards in the smart phone market by introducing the iPhone, which is the most desirable communication device in the market today. The launch of the iPhone has revolutionized the mobile industry as well as creating competition to other phone manufacturing companies. An iPhone is a smart phone that enables the users to use the internet as well as facilitating the multimedia needs such as movies, photos, and music. It runs on the Mac operating system and this system makes it a computer thus meeting the customers’ expectations. IPhone is one of apple’s well celebrated smart phones that have taken the mobile phone industry

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

Economic factors may include the economic situations as a whole. These factors include interest rate, exchange rate, inflation and economic development etc. Nokia’s Economic situation in Finland went to recession period once which decreased the level of income and resulted in decrease in demand for Nokia’s product. Due to an increase in costs Nokia cut jobs and unemployed some of their employees. Nokia must be aware of all such economic situations to be ready to handle them well. Social is about the society. Social factors may include change in taste, change in level of income, change in fashion etc. All the above factors affect the demand for the product; normally it happens with Luxury and fashion products. Nokia operates in all over the world with their products and consider the culture of every place they operate, now a day people want to have good looking and smart up to date phones, Nokia tries to be aware of every social trends in the society and come up with the demanded products by their

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

The main purpose is to find why Nokia lose the largest market share and have not improvement after innovation. This research will use two type of data these include primary and secondary data to analyse the reasons.

Nokia Company is a telecommunications company and Information Technology. They produce mobile phone. Nokia is very old company or we can say it a one of the best company in past. In this integrated research project, I will provide a lot of details of chosen industry, organization, a SWOT analysis highlighting issues or challenges that lead to proposed research objective. Also, I will identify three relevant CLOs from semesters 7 and 8. Then I will identify of the chosen issue or challenge with a clear objective or problem statement. Moreover, I will write details of research activities including the proposed methodology. (wikipedia, 2016)

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

The Performance of IPhone is the highlight for a buyer to choose the phone with their lifestyle that important about a decision for overall when customer looking for product and service. According to Chen and Yang (2012, customer can select the performance of the product, including product, price, networks, system, and design, etc. To support consider decision-making when customers purchase a product or service. In our research concern by four sentences:

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Intel’s mobile strategy beyond 2015 is a critical decision that must be considered in its long term characteristics. By the end of 2014, the company had to reengineer its innovation formula in order to stay in the market and be able to develop lasting solutions to its most critical challenges. The company had fallen on its face with the plummeting of demand for its Notebook products and was making loses that were running into billions of dollars. This was neither sustainable nor acceptable for a company that could as well be considered as a giant in the industry (Atif, 2013). The company had to rethink its earlier decision of not investing in tablets in order to better evaluate the general position of the product in the market. This not only enhanced the position of the company but also influenced the organization to better respond to the needs of the present. One of its key decisions was to begin developing business relationships with companies in the market in order to also enhance their network into markets that had previously been left unattended. This was not only a significant step in the right direction but a very critical elevation of the company’s working formula to include external competition that would enhance growth in the long term. In line with this argument, the purpose of the paper is to discuss the impact of poor innovation and the influences of competitive environments in the promotion of a

Nokia’s net sales increased from 2005-2007, however after iphone released at 2007 the net sales almost decreased ever year. It is very clear that when iphone was released in 2007 it immediately took most of the market share of smart

The high-end Smartphone market segment has developed tremendously in the recent years. The beginning of this growth was marked by Apple introduction of its first iPhone, which has managed to change the whole industry . Since then technological companies like Samsung, LG, HTC and Nokia have strived to get a valuable market share, offering a superior value to its customers,