Reasons For The Failure Of Nokia

Nokia’s Lumia series was launched with a bang, but didn’t click. Reasons can be its design, which wasn’t as attractive as Samsung phones or the iPhone. Today the sale of phones is dependent on how shiny or trendy it looks. Leave aside the looks, Nokia phones didn’t have the front camera, which makes it not even 3G enabled. And we are on the threshold of entering the 4G era. So, Nokia’s latest phones were feature ready, but not future ready. Nokia was solely dependent on Symbian till it entered into a partnership with Microsoft recently. But its shift to Windows was considered a tad too late as by then Apple and Samsung had established their dominance. The operating system space was nearly occupied by Android and iOS leaving not much role for Windows. But that cannot be translated into a failed partnership. “Nokia and Microsoft are no weaklings, they do have assets. We believe that there is a good chemistry there with that partnership, and ultimately long-term Windows Phone will be successful,” Wayne Lam, IHS senior analyst, was quoted by Wired. Nokia puts customers into the corridor of uncertainty. One thing that absolutely annoys customers to the extent that it makes them tear their hair out is to have such phones

Nokia will have to manage this change closely in order to make sure that they are working as efficiently as possible. For this, they would need to communicate well, as this will run through all the stages on the workforce. Elop achieved this primarily with the burning platform, but would need to pursue this through the reinvention. Training is very important when dealing with emerging products because they need to be of a high enough standard in order to gain a market share. Therefore, the workforce have to be well trained so that they understand the tasks that they are given. Nokia must also check on how individuals are coping with the change to prevent

So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

In this paper, we will be looking at the Microsoft and Nokia negotiation that had taken place in in 2013. The United States company Microsoft, announced that it had finally reached a deal with Finnish company Nokia, where Microsoft would acquire Nokia’s handset business and their patent license for $7.2 billion dollars (Alden, 2013). This move by Microsoft was done in order to try and increase their market share in the handheld device market, which Microsoft had missed out on during the initial phases of the market 's development. This would also benefit Nokia as they did struggle for many years in the smartphone industry and Microsoft would be able to help them during this problem if they were to reach a consensus in their negotiations.

There did another mistake by overestimating the strength of its brand and they believed that we can easily capture the market of the smartphone even it late to the game. So many people says if the Nokia stuck to its own OS instead of using Windows Phone OS it could have succeeded. But the fact is they launched many disappointing mobile phones before they opted Windows Phone OS and the old operating system had already proven too buggy, clunky, and unintuitive to win consumers over. In 2008, Nokia said that it is the most valuable brands in the world, even though it is failed to recognize future trends.

While Apple and Samsung phones are in the lead, Nokia is somewhere behind, but there are some features of Nokia phones that could definitely compete with leading phone companies. For example, high quality camera. Nokia can improvise on it. Nokia Lumia 1020 has one of the best camera features on the market. The range of options and different effects of that camera are truly impressive. The Nokia Lumia 1020 has 41-megapixel camera and takes pictures and videos like no other phones out there. Colours and quality of photographs are amazing. High-resolution zoom is other great feature to mention. Also, you can reframe, crop and rotate pictures in any way you desire. For some reason Lumia 1020 is not as popular as people would expect, having such an amazing high quality camera it is still behind Apple and Samsung phones which is disappointing because cameras of IPhones and Samsung Galaxy are not even close to Lumia 1020. After the research I found out that people who purchased Nokia Lumia 1020 where extremely happy

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Nokia is a no doubt understood pioneer of equipment modern plan in the versatile business, and would contribute its ability on equipment outline, dialect bolster, business fragment, territorial compasses and administrator relationship in the standard Windows Phone items (Ling, 2011).

The external environment for cell phone manufacturers is shifting from basic and enhanced phones to smartphones in the developed market and spread across the product lines in the developing markets. This shift is rapid in the developed markets whereas gradual in the developing markets. The competitors such as Samsung, Motorola, Apple and Google have quickly reacted to the change and adapted well. Apple, Google and Samsung have together threatened Nokia’s position as a leader in the developed markets. Samsung and LG are

Early 2014, Microsoft came to a deal acquiring Nokia’s handset business for US$7.2 billion, aiming to extend its markets for mobile devices while rivaling Google’s Android operating system (OS), Apple and Samsung in the global smartphone business (deal, 2013). It seemed a valuable deal merging both software and hardware, beneficial to both Microsoft who determined to control the telecommunication value chain and Nokia, who required an ally of strong financial capability. Six month later, Microsoft decided to move away from the Nokia brand - switching the name of smartphones from “Nokia Lumia” to “Microsoft Lumia” while still using ‘Nokia’ for low-end basic phone (T, 2014). This report will investigate the decision of

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

The analysis of the current SWOT of NOKIA is as follows: strengths is its position as industry leader in the telecommunications and electronics industry. Also, it shows to the world the incredible ability to adapt to the market. Weakness may be that it has grown so huge, as the fifth most valuable brand in the world, that it cannot sustain its growth at its current rate. It still have some opportunities like Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities -- markets that are growing throughout the world. Threats are that Nokia is facing a number of threats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an attempt to gain dominance.

Nokia had relatively strong bargaining abilities to its suppliers since it made a large scale of production. The management of the company also strictly controlled its manufacturing costs. The producing costs of the company were much lower than those of other competitors, such as Motorola. Nokia’s excellent research and development ability was the factor why the company could defeat other competitors as well. However, since Apple launched iPhone and Samsung cooperated with Google, the global mobile phone markets have significantly changed during these decades. The market share of Nokia had begun to decline. Its sale revenues and volumes also have sharply reduced. The management of the company tried to find strategies to address the dilemma which it faced: the sharply decreases in its profits and market values. Despite the relative responses which had been implemented, the performance of the company has still being falling during the recent years. Nokia announced its mobile systems, Meego and Symbian, to stop renewing applications in 2012 and 2013, respectively. In 2014, the company’s mobile phone segment and relative patents were sold to Microsoft. Investors and critics in capital markets argued what Nokia’s behaviours could improve its market value and operation performance. Before Apple and Samsung appeared, no one anticipated the telecommunication giant, Nokia, would fail

The Nokia is one of the global technology leaders. It is the multinational company that provides data networking and telecommunication products to the customers. They provide wide ranges of communication products and services for the different communication service providers, government offices, large enterprises and different household consumers. It is the global company that is operated by 160 nationalities in more than 100 countries across the world. They are constantly developing different products that help to connect the people in different ways (Nokia, About- us, 2017). The vision of the company is to expand the human possibilities. They are making the constant effort to provide their user with