Reasons for CSR assignment

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This assignment will be based around Adidas, an argument will be contextualised regarding Adidas’s Social and Economic responsibility and why an organisation like Adidas chooses to deal with the externalities in the organisation, the drives of Adidas’s values and ethical approaches will also be assessed, including an overall conclusion based on my opinion of Adidas as a sustainable organisation.
Corporate Social Responsibility (CSR) is defined by Carroll as being split into four possibilities,”it is economically profitable, law abiding, ethical and Philanthropic” (Visser. W, 2005). Economic responsibilities is defined as being for profit purposes, managers focus is purely on the outcome of the business and the shareholders, there is
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Adidas mentions that; “Managing the organisations environmental impacts is a key focus of their work” (Adidas Group, 2012).
On the other hand It has become more apparent that there are a large number of ethical issues connected with Adidas these issues relating to the supposed Corporate responsibility of the organisation, “The independent revealed that workers in some of the sportswear giant 's contracted factories are paid as little as 34p an hour” (The Independent, 2012). however Adidas is portrayed as an ethical organisation, one that cares for their suppliers, this is seen in the Adidas group(2012) site under “working with suppliers”; whereby Adidas depicts a “fair, safe and healthy” working environment. This immediately paints a picture of an ethical organisation that cares for suppliers even the factories in the Asia Pacific region. It is questionable that an organisation as global as Adidas is compelled to take on a Corporate Social and ethical approach as a means to maintain an image even if it may be false. Milton Friedman suggests that when businessmen talk eloquently about their business they may not be aiming purely for social means, as “a corporation is an artificial person and in this sense may have artificial responsibilities, but a "business" as a whole cannot be said to have
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