Reasons for Increasing Popularity of Social Media Marketing

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Bruhn, Schäfer, and Schoenmueller use data that shows interactions from a company on social media leads to a positive effect on a consumer's awareness of a brand (2012). The social media platform makes it easy for companies to stay relevant in today's society. Posting on social media allows a company to be visible to its consumers and non-consumers on a regular basis. This type of marketing makes it easy for consumers to recognize and remember a company, consciously or unconsciously. People constantly absorb different company advertisements on social media and without realizing it become aware of various brands. Not to mention, if a consumer notices a post that intrigues their interest they will be more likely to start following this company on a regular basis. Additionally, social media marketing brings more awareness to a company by displaying promotions. Saravanakumar and SuganthaLakshmi mention how different companies will share offers and deals on social media to keep consumers on their social media accounts (2012, p. 4447). This shows how companies use social media to increase brand awareness and gain more recognition. By offering special deals, consumers are more likely to remember the company off the top of their head. In addition to the consumer's awareness, the consumer is also more likely to take an interest in what the company is offering. A company's

Even though social media did not produce an effective return on investment, my thought is that social media can be an effective communication channel for larger businesses. For one thing, social media has a greater influence on the Millennials and Generation Z population that have an addiction to their mobile devices and cannot live without checking or posting on social media. For example, users of popular social sites such as Facebook, Instagram, Twitter, Linkedin, and Pinterest share information, post and share photos, post and share links, communicate with friends, communicate globally, do research and much more. Undoubtedly, social media is saturated in their everyday life; it is only natural that social media will be utilized in advertising, marketing, and in various communication channels.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Social media marketing is the act of promoting a product or company through social media platforms, in hopes to increase brand popularity. These social media platforms can include, but are not limited to, Facebook, Instagram, and Snapchat, which are all used a great deal every day by society. One of the main benefits of social media marketing is the word of mouth advertising, which results from the ads companies place on social media platforms. To explain, word of mouth advertising is a free form of advertising, in which an advertisement is viewed by an individual and talked about to others, which further advertises the company, or product, to someone who did not view this ad. Today, companies are more likely to reach out to the millenials with their ads through these social media platforms, due to their addictions to these sites. In an article found on Mintel, it is stated, “Millennials are more likely than the general population to use social media as a way to connect with brands.” (Marketing to Millennials, 2017). Using my personal opinion, I agree with this quote taken from this article, due to being a millennial myself. I believe that companies are gaining more business by advertising to us through our social media platforms, due to the amount of time we spend on them each day. If I see an ad pop up on one of my social media sites, I instantly become interested and click on the ad more than half of the time, which has led to me purchasing a product from that

In today’s world, the goal of many large companies is acquiring customers that not only like it’s products or services, but is committed enough to make repeat purchases. This is brand loyalty. People who are loyal to a brand will continue to purchase the product or service from the same company despite the difference in price or lack of convenience. They will do this even though a competitor may offer a superior product. It can be more difficult today than in recent years to develop customers who are truly loyal to a brand. The technology that is available today allows people to view a variety of options easier and be more mindful about their purchasing decisions. Social media provides the consumer base a way to

Social media networks additionally offer inexpensive and further direct advertisements for businesses on their websites of cost-per-click marketing. Facebook is the most popular social media website for social media marketing (Jain, 2012) and businesses favor this network from its cost effect advertisement. Facebook recently released the statistic that they have passed the milestone of having 1.23 billion active users’ on the network (Protalinski, 2014). Social media marketers take advantage of

Viral marketing capitalizes on the nature of word-of-mouth promotion in order to convey a message through a potentially self-replicated, growing campaign where, ideally, one person tells two people who tell two more people each (Phillips, McFadden, & Sullins, 2010). The nature of social networking sites such as Facebook, Twitter, MySpace, and YouTube are perfect for marketing strategies. Facebook is the most popular social media outlet at 77 per cent, followed by YouTube at 65 per cent and MySpace at 20 per cent among internet users (Wolchak, 2009, p. 6).

Has this year come to an end and you still haven 't worked on your social media strategy? For sure, it has been on your mind each day, and each day you promised yourself tomorrow is the day.

Technology has become a groundbreaking opportunity and advantage in the business world, especially for marketing. With technology, marketers can market on social networks, text messages, the app store, etc. Technology has become a huge source in expanding a brand and marketing a brand in ways that were not possible before. More people are spending more time on mobiles, tablets, and laptops than in an actual store. So marketers have to reach customers through all of these devices in real time and create campaigns that will work across social media, display advertising and e-commerce (Benady, 2014). Marketers are using technology to reach out to certain target markets as well. The social media outlets include: Facebook, Snapchat, Instagram,

Social media marketing became popular with increase popularity of social networking websites such as twitter, Facebook, Myspace , Linkledin, Google+ and pinterset

"Social media are online media where users submit comments, photos, and videos- often accompanied by a feedback process to identify "popular" topics." (Kerin & Hartley, 2016, p. 540) "The ease and speed with which social media enables individuals to create and distribute content make it one of the most powerful mediums of our time." (Agresta, Bough, & Miletsky, 2010) Marketing managers understand that social media marketing strategies both similar to and different from traditional media marketing strategies in more ways than one. To begin with, they both can be created with the purpose of reaching specific amounts and groups of people. One of the more obvious differences is the expense of each and

Social media communication among people happens at very low cost, as operating cost is very low, which help small organizations to use if effectively to expand their business in a global world. The organizations are using these social media to maintain relationship with potential customers. Now days, social media is used as an advertisement tool, as large number of people are present on social media. Social media sites tender very customized and unique offerings to organizations to expand their business. As organizations are expanding globally, so social media is becoming an ideal tool for companies to market their business.

“Old school marketing used traditional channels such as broadcast and print to communicate with the target market. Today marketers employ traditional methods mixed with digital technology to communicate with consumers on a deeper level. Today marketing relies on such Internet channels as Web sites, blogs and social networks” (Uhlig, 2015). Marketers are shifting focus and budgets to include social media as a large means of marketing. In fact, research from Econsultancy shows that 71 percent of

The authors found in their study that the main advantage of the using social networking is cost reduction. Every organisation wants to cut their cost to increase the profit and they opt for the strategies which help them to do same (Verhoef et al., 2014). The business organisation can freely opt for the social networking in their business as the barriers of financial resources are minimal. As the other advertising or marketing tool cost millions of dollars not every organisation can opt for this that time social media marketing provide significant platform to those business associates which have small amount of marketing fund. The social media allows the users to grab the target market with less investment and also direct link with each of the customers which on the other tools is not possible (Tsimonis & Dimitriades, 2014). The social network has a tendency to spread the news to all the potential customer because of its viral nature and information can reach to large number of audience within short time.