Reasons for the Decline of the Parallel Cinema Movement in India

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It is an arduous task to single out one specific reason accountable for the decline of the parallel cinema movement in India. There are numerous inextricable technological as well as economic factors involved. A decade of 1980 to 2000 in India saw radical economic and technological transformations. This was the period when Doordarshan exponentially expanded its network for the upcoming Asian Games in 1982 and colour television took birth. More importantly, this was also the period when the policy of economic liberalisation was launched. The liberalisation policy put an end to Doordarshan’s monopoly over broadcasting allowing the entry of satellite television. Shrewd media moguls like Rupert Murdoch and Summer Redstone hastened to get a toehold in an emerging economy that promised to become a burgeoning media market. In 1995, commercial internet came to India, and took off rapidly enough to enable a dot-com boom. Both satellite TV and internet captured the attention of the growing urban middle class eager for more media choice. These technological changes induced by digitisation changed media habits and concurrently transformed and took over both the production and exhibition of cinema. Large number of new players entered in film production and the exhibition of films unlike earlier were not only restricted to theatres but were simultaneously exhibited and promoted by satellite TV and the web.
Sudhir Nandgoankar, General Secretary of FFSI says, “The long march of the movement

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