Rebranding for Kfc

A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service

Kellogg’s seeks to concentrate on nutrition and physical fitness through product donation for the hungry, as well as programs that educate families about nutrition that nourishing families so they can have a healthy living’(Kelloggcompany, 2011).

A. describes the stages a new product idea goes through from beginning to end B. has three major stages

The message from the visual about former food pyramid is very clear because one can easily get the message from it, i.e., one can understand the various food groups and the amounts he or she needs to ingest at a time. The visual is right for the story because the pyramid shows the type of food, amounts one can consume, and the importance depending on the rank in the pyramid (Locker, 2009). The design is appropriate because each of the foods in the pyramid has its natural color. The visual does not contain any information or symbol that is not significant meaning that it is free from chart junk. The visual has a clear message and, therefore, it does not mislead the reader.

Customer’s perception about the particular product is defined as a brand image. In recent days, building a strong brand has been proved to bring financial rewards to organization and becomes a top priority. It is regarded as hard core of any products and services, from small fruit juice shop to multinational organizations. The food manufacturing companies

operates several fast food brands in Australia. KFC is the major brand that Yum runs. The main product of KFC is made by chicken meat. Therefore, the strength and the weakness of KFC are obviously. People who like chicken meat will highly be attracted by KFC. However, it gives customer who like fast food a limited choice. Just use the one kind of meat will make the brand to be more professional. But it also will narrow its potential markets.

Although Colonel Sanders image was not officially affiliated with a franchise, now known as ‘KFC’ (Figure 2), until 1952 the mystic and noteriety of his chicken grew and spread. In 1940, Sanders finalised his ‘Secret Recipe’ and reverted to pressure frying chicken instead of pan frying. The recipe is now known as the ’11 Secret Herbs and Spices’. (Figure 3)

I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. Products which meet a genuine customer need can become successful brands with minimal marketing effort by merely having a solid product that meets a need. Products which fulfill a desire must work on their branding in order to become successful

KFC has a unique pricing strategy that falls solely on their many product lines. Their Value Meals fall into the category of Product Line Pricing. “Where there is a range

3) 6 stage of distribution is used by Nestlé to export their goods to another country.

Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free

The brand hierarchy tree is an organizational diagram with both horizontal and vertical components. The horizontal component reflects the sub-brands endorsed brands that are located under the ‘brand umbrella’ whereas the vertical component “captures the number of sub-brands that are needed for individual product-market entry”. (Aaker, 2009)

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis

ReferencesBrandAge Megazine. (Yr. 7, vol. 9). Tipping Point Global Brand. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1911BrandAge Megazine. (Yr. 7, vol. 12). Beer War 2007 Symbolic War. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1991Manager Media Group Public Company. (2003, September 2). Retrieved April 17, 2007, from http://www.gotomanager.com/news/details.aspx?id=7746Manager Media Group Public Company. (2007, January). Retr