Recent Trends in Advertising

11843 Words Jul 15th, 2010 48 Pages
Foreword
Hrm practices play very important role in managing any type of business. Yes, practices do differ form sector to sector company to company but the basic idea of managing the staff , recruitment and selection procedures are mostly the same. In this project we have considered hrm practices in retail sector. Retail sector in India is now growing aggressively and want for professionals in this sector has also increased. Competition has made a lot of difference in this sector , To match with the competition Excel Hr practices are important.
Human resource management in retail sector its importance at present is what tempted us to select this topic from the wide range of topics provided to us by our Professor. We are very much thankful
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And those conditions are: either you pay for it, or you will accept interruptions. Those interruptions will come any time, in any form or shape, and we will charge advertisers depending on the number of eyeballs that we are able to – theoretically – put in front of your ad. We – the media – can manage the time, the sequence, the primetime… anything. We have the control, and all you can do is to sit down and become “audience”, i.e. shut up and listen. Depending on which side you are at, the idea sounds reasonable; media companies learn how to influence us, how to shape our tastes and habits, and we accept the model because we basically don't have any other model to compete with.
But all of a sudden, Internet explodes, and offers infinite choice, for free and with a completely different interaction model: now, the user is in control, and things happen only when he or she decides to click. And it is not just the Internet…. we also get TiVO, we get Slingbox (make sure you google those products and stay tuned to the concept if you haven't heard about them yet :-) and concepts like time-shifting or place-shifting become a true, painful reality. The conclusion is crystal-clear: forget about control. All the control lies now in the hands of the user. Another big change arises precisely from that locus of control: when the user controls what to do and where to go, the role of the content provider becomes pretty much like in that movie, Field of
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