Recommendation 3 : Implement Content Calendar And Content Strategies To Streamline Social Media

Social media, Facebook specifically, has become one of the most successful forms of websites on the Internet. According to Facebook Company statistics (Info, 2016) there are over 1.65 billion monthly active users as of March 31, 2016. Additionally there are 1.09 billion daily active users for

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Facebook, being the most popular, has over 24 million active users per day, which is 37.5% of the population. The beauty of social media is that users have an environment where they can share posts, photos, videos, and even music to people around the world instantly. Social media is evolving

They include blogs, micro-blogs, photo or video sharing services, and other user experiences. Common features of social media sites include profile pages, contact or friend lists, the ability to create and share user-generated content between users, commenting capabilities and the ability to either privately or publicly message (Mergel, 2013). Popular platforms include Facebook, Twitter, YouTube, LinkedIn, Snapchat, Instagram and Pinterest. Major platforms still experience growth, as evidenced by the continuing increase in users of Facebook and Twitter. Of all adults online in the United States, 72% are active on Facebook and 23% actively use Twitter (Duggan, 2015). This represents an increase usage from 2012 data indicating a 67% usage rate for Facebook and 16% for Twitter (Perrin, 2015). Further, a 2014 Pew Research report shows that 52% of all online adults use two or more social media sites, which is a significant jump from previous years (Duggan, Ellison, Lampe, Lenhart, & Madden,

Web and FB pages – no planned paid advertising, free word of mouth , ‘like’ button

Respond: There are a few differences among these social media website/apps. Facebook is a site where people create profiles, upload photos and videos, send messages and keep in touch with family and friends. Twitter is a service where users send and read 140- character messages called tweets. Tumblr is a site where users create their own blogs and choose the content they put whether it’s just photos or writing. Instagram is an online mobile app where users post only videos and photos. There are different categories when it comes to social media like photo sharing, video, publishing and blogging.

Social Media allows people to communicate with each other from all over the world and share entertaining content. Social media sites include Facebook, Twitter, Instagram and much more. Magliano report that the most common technological tool among people is social media. The study done by Magliano, reported 86% of people use Facebook, 70% use Instagram, and 60% used Twitter.

According to the textbook, “Content is the unit of value in a social community, akin to the dollar in our economy” (Tuten & Solomon, 2015, p. 166). In other words, it is able to provide a social object for community participation. Content is the information and experiences directed towards users of social media. For instance, money needs to be able to retain its worth on a day to day basis, if people are going to be using it to pay for goods and services. The same goes for content in the social community, in which it needs to be consistent.

Complex: Even though Instagram has become very popular, it will never beat Facebook in popularity.

• I was a Social Media and Marketing Operation for Comcast where I was in charge of developing social media strategies for different events (collaborated with Hallmark, SF Pride, UC Berkeley and more) to gather the community to come together. By doing so, not only did I increase followers on their social media, but I also promoted community awareness, drove engagement, and awareness of Comcast's services

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Facebook is the largest of the social networks, with more than 500 million active users. It has become a favorite destination for people, businesses, and organizations to connect and share information because of its easy-to-use interface and interactive features. Facebook is the most multimedia-friendly of the big three networks as members can post text, pictures, audio, and video, and can share their location too.

There are many free online resources that offer free content calendars. A great resource is Hubspot. They offer free social media calendars if you don’t want to create your own. If you create your own use a spreadsheet with these must-have categories: image, written content, links, social channel platform, and posting schedule: date and time.

As of now, Facebook is the most trafficked social media site with over 600 million users in the United States and countries worldwide. It exceeded MySpace in January 2009 and has 58% of its users outside of the United States. It has