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Recommendation for Maxwell International Holdings Berhad

Decent Essays

The strengths of Maxwell International Holdings Berhad are its superior reputation , strong product design and development(D&D) capabilities , high quality products , good relationship with customers , experienced management and technical team , and strategic location to raw materials . It will be beneficial to Maxwell if it utilizes all of its strengths effectively . Reputation is an intangible asset , it often is difficult to measure precisely its impact on the bottom line . However , a superior , if indirect , gauge of reputation can make a huge impact on a company’s financial results . Maxwell can make a good use of its superior reputation by using it as a motivation to improve itself . A good reputation provides a company goal for which to keep striving . Besides , Maxwell can use its superior reputation to increase its business opportunities . A company’s reputation is just like a magnet . It attracts not only customers but also attention of interested future investors and business partners . A superior reputation generates many possibilities for business growth and expansion . Strong product design and development (D&D) capabilities is one of the Maxwell’s strengths as well . Maxwell can improve the product D&D capabilities by hiring more designers and increase the production lines . The company can emphasize the D&D capabilities to its potential customers . On top of that , the potential customers will have a better confidence in the company and hence

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