Recommendations For Lipton

All of a sudden, a light breeze caused little leaves to fall into the water. The emperor tasted the water and found it delicious (Higgins & Burke, 2014). Tea became an essential beverage in China. While the story of tea indicates that tea was introduced from Ancient China, tea has been a crucial trade product that travelled through centuries to reach almost every corner in the world. Higgins and Burke argue that from China to North American, tea developed to new variations, flavors, uses, production methods, and equipment. Also, tea rituals have developed and taken a significant place in local cultures (Higgins & Burke, 2014).

As the name suggests Honest tea is a brand that produces 100% organic iced teas, aimed at the health conscious. In this assignment I will attempt to, identify the target market, conduct a situational analysis as well as set SMART communication objectives for the brand.

As a consequence of recent political changes in some of the countries where the company operates, the global economy continues to be in doldrums. Though the black tea market has been growing steadily in Asia, there has been a fall in the everyday black tea consumption in some of the developed markets. Consumer behaviour has evolved over time with some customers seeking better value and others seeking convenience, health and improved lifestyle.

Building on the experience of over a century in growing and blending tea, Lipton® has kept alive Sir Thomas's love of innovation and quality. Unsurprisingly, Lipton® produces the world's number one tea today.

Despite Peet’s Coffee and Tea being a corporate company, and the amount of stores it has produced, the goals and ambitions have not changed much. Coffee beans and tea’s are still the main focus of Peet’s and where they get most their revenue from. Bill Lilla, Peet’s executive vice president, said his company ensures quality through long-term relationships with growers, and by paying them more than the going rate. On the other hand, Starbucks Coffee insists their size has not affected quality, but it is hard to believe when their size is above and beyond the thousands. As the saying goes, too many cooks ruin the stew, and in this case, Starbucks would be the cooks, and its coffee and early aspirations are the

The Tea that reach America from china inspired new addictions, new trade connections and new forms of luxury, new social critiques and simmering provincial inferiority. Many caffeinated drinks had come before the tea however this was a new drink to the English-speaking world. Nevertheless, this drink did not come without its own problems (50).

The tea industry was able to take note of the effect coffee had on society, and could then target how best to be integrated into people’s daily lives. In addition, Europe at this time was entirely male-influenced, and men were infatuated with the discovery of coffee. Naturally, coffee became the drink of choice, leaving tea in the dust.

Currently, Tim Hortons is one of the largest fast food restaurants in Canada that offers a range of products to appeal a wide range of consumer preferences at reasonably attractive prices. The company’s product line consists of multiple categories which are hot and cold beverages, breakfast, lunch, and snacks. However, I would recommend Tim Horton’s make menu improvements and increases regarding beverages. They can increase the cold and hot beverage variety, especially the tea category as they have limited tea collections by adding products such as herbal, loose, and oolong teas. They should also consider adding chamomile and cinnamon beverages. This will ensure that its customer base will not become bored with the same products and to attract new consumers.

Expanding a product line into another country can be a very difficult decision. This decision is made harder by the establishment of competitors already in the market place and without proper market testing being done. Ultimately a decision must be made whether to pursue an unfamiliar and competitive market with great force and speed or to step back and wait. Kraft Foods beverage sector already has a strong hand in the Canadian market, with its coffee line of Maxwell and Nabob being number one and number two coffee brands in Canada. With the increasingly popularity of the Single Serve Coffee Pods (SSP) in Europe and the initial introduction planned in the United States very shortly, a move into the Canadian market can be a

Due to differences in culture and perception between non-Chinese and Chinese Australia; Chatimes exotic flavors of its tea; may limit its appeal to non-Chinese Australians as these flavors may be considered too foreign and therefore unappealing. Chatimes primary marketing towards Chinese Australian’s may also limit ‘bubble tea’s appeal’, as non-Chinese Australians may be unable to identify with the product and therefore reluctant to try it.

Coffee consumption is expected to increase through 2015 at an average annual rate of 2.7%, while tea consumption is expected to increase through 2015 at an average annual rate of 3.1%. Positive expectations for continued growth in coffee sales, despite its “mature” product position in the market, are due to the innovations in premium coffee products (pods, single-serving instants, etc.)

I went home the weekend of October 8 and 9th. On Sunday October 9th my mom and I went to Walmart. I was hoping that she would buy me tea so I did not have to buy it myself. However, the Walmart in Wadsworth, Ohio, my home town, was completely out of 12 packs of Lipton Citrus Green Iced Tea. There was no kiosk for them and there were none of that flavor in the aisle. At this Walmart, where they should have been was surrounded by other types of Lipton, Pure Life, and Snapple teas. On Monday October 10th, I went to Walmart in Ashland because I failed to purchase tea in Wadsworth. They had it, but were also surprisingly low stocked. My theory is this product is a star in the summer time, but in the fall and winter months it is more of a cash cow.

For its oriental, tranquil looks, suggestively more health conscience ingredients and international wording 'Arizona ' green tea has gained popularity. It now follows the line of many other drinks which have entered this age group over the years, it appeals first to a few, who want to be different and then to almost everyone else to be more like the rebellious. 'Arizona ' Green Tea has not only established a market for its product, but has become

For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the