Recommending Continued Sponsorship of the Posse Ride Essay

572 Words 3 Pages
Recommending Continued Sponsorship of the Posse Ride

This is to recommend continued sponsorship of the Posse ride. In order to maximize the effectiveness and profit-making potential, I propose the following changes in this program – 1) Repeating successful routes. 2) Involvement of HOG members in route selection. 3) Follow up with Posse participants
30 days after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation of employees on the rides. These new initiatives would help us better understand customer needs and build long lasting relationship with customers.
A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. It's an American icon that is much
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Reinforcement of the brand leads to more sales and profits. In addition, it provides our dealers to generate revenue and sell merchandise at stores.
Currently only 1 in 1,000 members took part in 1999 Posse ride. Repeating successful routes attracts new riders who have heard stories from other HOG members. Using the same route leads to greater efficiency and builds better relationship with dealers. We could also utilize the experience of existing riders in ironing out rough patches on existing routes and building new routes. This would lead to active participation from members in creating new rallies and increasing participation as well. We need to follow up with Posse participants after the rally as well, rather than take a survey immediately after the end of the rally, we should get feedback after 30 days. This would provide us with candid refection and input for improvement with future rides. In order to negate the effect of overdose of Posse Rides we should add some creative spontaneity to each event. This would provide the riders with flair of expecting the unexpected. In order to understand and gel with the customer I recommend increased involvement of employees in Posse rides. The involvement should not be from outside but they should actually ride with HOG members and experience the same feeling. This would enable employees to build lasting relationship and gather feedback from riders.
Through the Posse Ride we can
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