Coca-Cola Marketing Mix

Coca Colas strategy is to target the distinct market groups that are divided by competitive intensity and socioeconomic levels. They have implemented a planned product, pricing, and packaging strategy through certain channels of distributions so they can gain operational efficiency within the company. Coca Cola have used such events as the Super Bowl and the World Series to attract the consumers attention with their commercials. The customer surveys help the Coca Cola company with their marketing strategy and show, which adjustments would need fixing. Such marketing strategies such as phone surveys, social media, mail surveys, e-mail surveys, and text messaging assist the company on further marketing strategies on improving their revenue.

Pepsi distribution system had become inefficiency and fragmented and lacked scale advantages. It needed to consolidate its bottling group, to build new packaging capacity and expand new territorial scope. Deltex could help Pepsi to achieve this goal. It already had 88,000 points of sales, and owned subsidiaries which manufactured plastic bottles, bottle caps, containers and packaging materials.

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

One of the key for successful of PEPSI is their price, this can change the customers behaviour and buying habits. In the market, the price of PEPSI is not very expensive compare with other soft drinks. This factor can help the customers who did not preferred in a strong brand and choose for the product that having the competitive strategy.

1. To project the entry of Pepsi as a boost for the economy of Punjab;

Pepsi Co started in 1965 and became one of the world 's highest end user product businesses with a number of important and precious trademarks (Bongiorno, 1996, p 70).

Throughout the years Coca-Cola has made many pricing decisions but one might say that their ultimate goal has always been to maximize shareholder value. As Cola consumption has decreased in the US Colas have come to realize the untapped international market. In 2003 both Coke and Pepsi had a solid presence in India and had each introduced a 300mL bottle. In order to grab market share Pepsi began to drop prices (even with summer approaching, which was contrary to policy in America).

With the development in technology products like television, internet and other media, the advertising, marketing and promotional programs of coca-cola would spread rapidly to make contributes in sales.

Coca-cola has strategically positioned itself within the world market for soft drinks, the brand itself has understood this principle " think global, act local ", they used the strategic positioning in order to have the same image all around the globe, which is a success because it is recognize today as part of some people daily life everywhere. This awareness of the brand by consumers leads to high standards and makes them purchase / buy automatically without seconds thoughts .

Fantastic marketing strategies – Coca-Cola unlike other beverages companies tries to win people’s heart instead of attacking the competitors. Coca cola targets people of all ages with their unique marketing skills and taglines.

Presently, at present as there are three noteworthy players Coke, Pepsi and Cadbury and there is hardened rivalry between initial two, both Pepsi and Coke have begun, supporting nearby occasions and organizing continuous buyer advancement crusades. As the super occasion of this century has begun, and the advertisers are utilizing this occasion – world glass football, cricket occasions and numerous more different occasions.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

Pepsi decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly. The company is renowned to bring the price down even up to half if needed. But this risk-taking attitude has also earned Pepsi losses. Though lowering the price would attract the customers but it would not help them cover up the cost incurred in production hence causing them losses. This was the situation earlier but now Pepsi is a full-fledged and growing company. It has covered all its losses and is now growing at a

Pepsi Co is engaged in manufacturing, marketing and distribution of food and beverages which includes carbonated, non carbonated drinks, snacks and grains. Its main competencies are its marketing and distribution network, it does not believe in competing with its competitors but rather defines its own market by selecting their own target audience. It has formulated it strategy in reference to its external environment and internal capabilities. The company selects is own internal strengths and tries to capitalize on them, it also seeks for improving upon its opportunities and find ways to combat its threats. Pepsi being having the second major share in the F&B industry is constantly developing new products to improve its

Pepsi Co 's assignment taken as a whole is to amplify the value of its shareholder 's investment through sales intensification, expenditure gearshift and prudent investment of resources (Bongiorno, 1996, p 71). In this pose, Pepsi believes that its moneymaking triumph depends on providing safe and quality drink to its consumers and customers while adhering to the highest standards of truthfulness. Pepsi Co 's product portfolio encompasses sixteen labels that produce enough cash for the company. The most popular of these brands include Pepsi Cola, and Mountain Dew.