Recommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

Nowadays, the communications with others are different from the traditional ways and normal rules. People take advantage of new technology to communicate instead of face to face. Although the email and text message make people easy to communicate, the society

Throughout the years people have been given the privilege of interpersonal communication in many forms, such as letters, emails, texts, and social media. Letters were one of the very first mediums people used to communicate, and as the years went by technology improved, and emails were created. Emails served as a faster alternative for people in a business to contact someone else. Following that was the idea of text messaging, not only was it time efficient but also easier. That wasn’t the only thing connecting people all around the world though. Social media wasn’t the most popular to begin with, but as time went by, and it became more personal, people began to take a very big interest in it. Letters, emails, texts, and social media play

Technology is constantly changing and adapting in today’s world, and just in the last thirty years alone, there has been a total overhaul in how people communicate with one another. Email was invented by a fourteen year old boy from New Jersey, and it was officially copyrighted in 1982 (Time). A way to talk exponentially quicker than by letter was finally introduced and is still used today. As cell phones became more and more prevalent a need for an

Pen pals of years past have evolved, with apps such as Skype and Facebook, email and text. The paper and pen have been replaced with texting and video chatting. Logical links and effects can be witnessed in schools and the economy. In schools a decline in spelling skills. I have personally witnessed the remnants of texting formats embedded in college applications and essays. In our economy one can postulate the decline in services; specifically postal services and the recent shutting down of small neighborhood post offices is attributed to the decline in letters being mailed. In 2005 Richard Geddes wrote, “On the revenue side, the volume of letter mail is falling at a rate not seen since the Great Depression, in large part because of substitution to Internet-based communications.” (Geddes). Contributors of the “letter mailing” decline and thus the loss of postal services are those of us who have wired up in technology; paying bills online and instead of writing letters use electronic mail “email” for personal and business communication to friends, family, organizations and commercial

Consequently, this created a misconception about T-Mobile amongst consumers that they could not uphold their word. Having said that, T-Mobile has come a long way since that campaign and has been constantly trying to re-establish their image/brand amongst its future and existing users.  Currently under their new vice chairman, Jasmine Montgomery T-Mobile have increased their marketing budget to £115 million to support their slogan “We are the ones to catch”. From T-Mobile’s marketing strategy we can understand that the company is trying to play against their odds and come out a winner. In a situation where all the firms in the Telecom industry are not increasing their marketing budget, T-Mobile hopes to differentiate itself amongst in customers in hope of a better future.

For any kind of product/service, demography is the most important factors. As the smartphones are very easy to use and portable, attraction towards it is increasing rapidly. According to Nepal Telecommunication Authority, statistics of April 2016 April showed that there are 29, 051,673 subscriber of wireless telecommunication. i.e. mobile phone users. In this case, Samsung has a huge opportunity to expand its market share. As the population of Nepal is only 26,494,504 (Central Bureau of Statistics) only, where the mobile phone users subscriber is lager number than the population. So, it would be good idea for the Samsung to have more retail store in different places. As the mobile phone is unisex, any gender, race, ethnic group can use

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

2- SWOT Analysis------------------------------------------------------- 3,4 3- Segmentation, target & position(STP)-------------------------- 5,6 4- Market Strategies of Nokia---------------------------------------- 6 5- Global Market Share (pie charts)------------------------------- 7,8,9 6- Nokia Objectives---------------------------------------------------- 9

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

For Nokia to stay in the business they need to meet these basic requirement of the customer. If Nokia does not meet the customer requirements, then the customers will walk away and will use another brand such as Samsung, Erickson etc. Nokia was successful because they met the needs of the customers. “The Marketing concept holds that the key to achieving the organisational goals lies in determining the needs and wants of target markets and delivering the desired satisfaction more efficiently and effectively than the competition”[3]. For an organisation to provide products that satisfy customers needs through a co-ordinated set of activities that also allows the organisation to achieve its goals, because customer satisfaction is the major aim of marketing concept.[4] Organisations need to communicate effectively with their customers, outlining the benefits of its service and how they can be used to

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

Advertisements The advertisement of the Nokia 7210 is directed at the selected target market. It shows the above picture of the phone fig 1 and giving the heading of the advertisement " A Sign Of Attitude" It also gives all the main new features of the phone and how it can benefit the user. It also describes the phone as a fashion accessory and having an urban image, which is a popular image at the moment with the selected target market. They also mention how the phone has a range of interesting colours to suit everyone preferences. This advertisement can be seen from the Nokia website (www.nokia.com). Most of the advertisements for the phone promote the phone as being the most

The Nokia Corporation poised as the best company to choose for this assignment given its sacksful flux and innovation in the industry over time and more so, it’s captivating and inspiring history. The long successful journey of this famous corporation started by Fredrik Idestam, a mining engineer The Company kicked off as a paper mill company. With time, they diversified their activities and were involved in many sectors such as rubber boots, tires, telecommunication infrastructure, electronics and cables. Currently, the corporation is best-related to the production and distribution of wireless communication technologies.