Purpose: The purpose of the Reconciliation advertisement is to draw out the essential humanity of readers and make them feel that everyone should be considered the same. The advertisement also has a strong purpose to challenge any racist prejudices about someone else due to their skin colour or the way they look. The advertisement also attempts to increase awareness, change discriminatory behaviours and attitudes as well as expose the folly of racist stereotyping. The Tag advertisement has a completely different purpose however. Its purpose is to insinuate popularity, status, charm and associates Tag with girls beginning to pay more attention to you. Audience: The advertisement by the Reconciliation Council is targeting members of communities …show more content…
It does this by having the question in bold, all capitals, large font and in white writing which stands out due to the contrast against the dark background. After the reader has read the question, the reader’s eyes are then immediately drawn to both faces which are illuminated. This was done specifically as to make the reader’s eyes go from the first light coloured thing which was the text to the faces and also follows the instinctive reading style of top to bottom and left to right. After the reader has had time to analyse the faces, their eyes then subconsciously notice the smaller, white writing in the bottom. This answers the initial question the advert asks which confronts the reader and questions their beliefs or prejudices as well as publicise their website to the reader such that they can do further research. The Tag advertisement however does much the same, with the writing being bold and right in the middle as to immediately get the reader’s attention, soon after reading, the image of the guy getting piled-on is soon seen. This also plays off the instinctive reading and viewing style of top to bottom, with the product placement being seen last on the bottom right. Unlike the previous advertisement, TAG also further shows the image of their product, such that even if you look at this advertisement because you find it funny, you will subconsciously remember the product and relate it to happiness when you see it in store. This will further incline you to purchasing the
What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.
When someone looks at an advertisement there is more that meets the eye than just pictures
When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness
Throughout the whole advertisement the producer mainly uses appeals to fear. By adding short sentences it creates tension throughout the advertisement. This gives the audience suspense while watching the advertisement. When the words on the screen
The placement of the products and the words surrounding them are a key influence on how the advertisement is portrayed to the public. Makeup appeals to some people due to its ability to enhance certain features, for example eyelashes or eye color. In this particular display, all of the products that exemplify beauty remain uncapped allowing the consumer to better visualize how that product benefits them. It also conveys a sense of transparency because the brush doesn’t need to be hidden, moving the consumer to trust the claims of the other items on display. The other merchandise stands slightly obscured behind the enhancing products and appear to be sample packets instead of the actual bottle. Because of the white packaging,the item blends into
Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;
The advertisement that I have decided to describe and analyze is one from Armani Code, a cologne producing company. When I first glanced at the advertisement, there were a few things that jumped out to me. The first of those things was an attractive white female with a lot of skin showing kissing and hugging an attractive white male who is professionally dressed. The next thing that caught my eye was the fact that the male was staring off somewhere into the distance while this beautiful female was trying to kiss him. He is portraying himself as if he is disinterested in the female. The third and final thing that caught my eye before actual analysis of the advertisement was the fact that the picture is all black and white. The girl, with her skin showing, is mainly all white. The male in his suit is mainly all black, with the exception of his face and white undershirt. Additionally, the bottle the cologne is held in, which is placed in the bottom right hand corner, is all black as well, with the words Armani Code printed on the bottom of the bottle is small print. While the ad itself is quite simple in design, it’s the meaning behind the picture that provides the most power. The message behind this advertisement is if Armani Code cologne is worn by any man that so many girls will like that man wearing the cologne in a sexual way that the man will eventually become sick of the females and focus on other things. This particular ad targets males while chasing the
When companies are making an ad for a product. One of their goals is to make it sound like the best thing ever and if you don’t buy it your regret it. The other is to make it so people can understand and relate to it in an instant. They need to meet both of these goals so that the product or service that they are trying to sale has the highest possible chance of getting sold. So in order to accomplice both of the goals they need to implement different strategies and techniques.
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a
This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the
Subaru puts a new Eastern satirical twist on the tradition Western sexy car wash in their advertisement for the Forrester which in place of Heidi Klum or Jessica Simpson sumo wrestlers scantily washing the new vehicle. This advertisement starts off with a dirty Forrester pulling into the car wash with seductive music playing in the background. Most audiences expect a group of supermodels in bikinis to come out and wash the car, however the elderly couple and the audience is surprised to see six sumo wrestlers come out in uniform to wash the car. The sumo wrestlers whip their rags and rub
I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all
An advertisement for Harley Davidson Insurance is found on page twenty-three of the 2015 HOG magazine Volume 32. In the advertisement a couple is seen standing by their Harley-Davidson motorcycle with the Rocky Mountains behind them in the distance. They are smiling toward each other with a look that they are enjoying their time together. Atmosphere for the advertisement is created by the couple appearing to be carefree while out for a ride on their motorcycle. Short focused word phrases are used in the advertisement to get the reader’s attention and help to pull a person into wanting to buy or look at the product. There are three different layers that can be seen in the advertisement. Those layers are the background, slogan, and main focus. Jib Fowles reveals basic appeals to advertising with a list of fifteen different tactics that are used (Fowles). Harley Davidson Insurance is using an advertisement strategy in their ad to emphasize the need to feel safe, by providing insurance in a family atmosphere.
At the end of the text is an ellipsis. This adds to the beckoning feel
Advertising is producing information for promoting the sale of products or services while promotion is an advancement of a product or a point of view through publicity or advertising whereas trend is defined as a general direction in which something is developing or changing according to time line.