Recruiting Strategically : Increasing Enrollment

1284 WordsMar 27, 20176 Pages
Baker, Lauri M., et al. "Recruiting strategically: increasing enrollment in academic programs of agriculture." Journal of Agricultural Education, vol. 54, no. 3, 2013, pp. 54-64. Academic OneFile, doi: 10.5032/jae.2013.03054 This article speaks about the gap that is present in the field for agriculture jobs, along with a survey about how to improve it. In the five years between 2010 and 2015, there was an estimated 54,400 job openings available for college graduates who held degrees in agricultural, food, and natural resources each year. However, only only 29,300 of those jobs were occupied by graduates with degrees in agriculture and life sciences, forestry, and veterinary medicine. While veterinary medicine degrees are still filling up…show more content…
Something they have seen success with is talking about the job placement of recent program graduates, as job availability is a key factor in a student 's selection of a major. Along with job availability, there are two main points of Chapman 's model that also play a role in the decision making. Student characteristics, which include socioeconomic status, aptitude, educational aspirations, and high school performance; and external influences, which include significant persons, fixed college characteristics, and university communication with students. Yet another factor that seems to keep students away from not only Agriculture, but other majors and programs, is Loss Aversion, or people 's desire to avoid losses more than their desire to acquire gains. If someone has it preconditioned that there are too many risks in the field, they will never go any further into it. In this study to find out how to improve enrollment rates, there were two groups being sampled. The first sampling frame were of the students enrolled at a land grant institution in the southeastern United States, with 30-60 hours completed toward their degree, and who were not already enrolled in a plant-related major. The other consisted of students who were already enrolled in a college of agriculture and were early enough in their program to change their major. Ten random students were chosen from each group, making

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