Recruitment And Selection Of KFC

KFC employs around 24,000 people in 850 restaurants. 65% of the KFC recruits are young adults venturing into the world of work for the very first time. KFC is a great place to start working, with a fun and

KFC is a fast food chain of restaurant that was founded by Colonel Harland Sanders back in 1952. He is known through his discovery of the world's famous Kentucky Fried Chicken recipe mixture of 11 herbs and spices. In Malaysia, the first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today, KFC Malaysia is operated under QSR Brands (M) Holdings Sdn Bhd and serves over 13 million customers a month in more than 500 restaurants throughout the nationwide (KFC Malaysia, 2009). This company has dominates Malaysia’s fast growing retail food industry and gained 50% of market shares in Malaysia itself.

I’d like to talk about the menu strategy of KFC mainly, but I still focus on the impact of the menu strategy that is stricken by safety problems. The negative effect to KFC is also an idea that I will talk about.

The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.

KFC, Kentucky Fried Chicken, has a less formal layout than Famous Brands Ltd, it is more focused on “fun” and the feelings of their employees and customers, less demands regarding reaching new boundaries and I believe it is made possible because they are a global-renowned giant in the consumer industry! They are a corporate giant already, this affords them the luxury to show a more friendly approach because their status and reputation is threatening, fierce and extremely competitive, and they already lead the chicken consumables market. They have earned the right to focus on feelings of employees and consumers and fun.

operates several fast food brands in Australia. KFC is the major brand that Yum runs. The main product of KFC is made by chicken meat. Therefore, the strength and the weakness of KFC are obviously. People who like chicken meat will highly be attracted by KFC. However, it gives customer who like fast food a limited choice. Just use the one kind of meat will make the brand to be more professional. But it also will narrow its potential markets.

Fast food is the food that requires little preparation before being served. Kentucky Fried Chicken also known as KFC is one of the most innovation and leading fast food restaurant among fast food giants.This essay provides an analysis of the marketing news story which published in February.25.2015, about edible coffee cup which is also called Scoff-ee cup by KFC. This new cup greets plenty of the trends bedevilling the food business today such as product innovation, social responsibility and environmental friendliness. "This type of edible packaging is definitely aligned with the global consumer mind-set in terms of sustainability and simplifying their life," said Shilpa Rosenberry, senior director of global consumer strategy at Daymon Worldwide.

Kfc Company will have to be cautious to ensure that they do not do any of the following unethical actions.

KFC has a unique pricing strategy that falls solely on their many product lines. Their Value Meals fall into the category of Product Line Pricing. “Where there is a range

The hiring process includes a series of interviews. Initially, all the candidates are interviewed by a small group of staffers at the company and then a second committee reviews all the applications which include the application’s that are submitted on their own as well as interviewer feedback.

By being known the world’s hugest and most popular chicken restaurant, KFC fundamentally offers chicken pieces, wraps, plates of mixed greens and sandwiches. The quantity of franchised employees of KFC is more than 200 thousand in the world. While the corporation’s essential concentration is seared chicken and it is famous for its Original Recipe fried chicken, KFC additionally offers a line of barbecued and broiled chicken items, side dishes and treats.

The Chinese government may very well find KFC beneficial to the nation, as it is the pioneering western fast-food outlet. Training the joint venture partner, personnel and other institutions in the value chain can reduce learning and experience curves. KFC's operations may also inspire local competitors to increase service and quality of food. It can also help to create a competitive fast-food industry in China as new competitors respond to KFC's ideas. Moreover, a joint venture agreement commonly produce goodwill and commitment between the host

YUM operates over 39,000 fast food locations under their 3 main brands: KFC, Pizza Hut, and Taco Bell. YUM has grown to be the world’s largest fast food company, based on the number of operating locations (Interfax, 2013). YUM maintains a competitive brand by strategically looking for opportunities outside of the US. YUM has continued to grow globally, with over 50% of its income coming from outside of the US (Company, n.d.). In 2015, YUM opened 2,365 new restaurants around the world and this year they expect to better that number slightly. This equates to roughly 6 new stores daily. They have utilized franchise locations to fuel continued growth, while minimizing a portion of the overall risk. YUM has experienced tremendous success in China with KFC and Pizza Hut. In 2015, YUM decided to spin off their Chinese division and create YUM China. The move is intended to allow the individual management teams to focus on their respective businesses, which operate in separate areas of the industry life cycle. YUM has not only expanded into China, but India, Africa, and Russia as well.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis