The Purpose Of Recruitment And Selection At Mcdonald's

The influence and most of McDonald’s success is the investment of significant in their employee’s growth and job satisfaction.

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

In the article “The Franchisees Are Not Lovin’ It,” the authors, Gruley and Patton, discuss the difficulties of the McDonalds franchise, the struggles of the franchisees, and the inability to solve these problems. The article goes on to talk about how McDonalds needs to get back to basics, just as they say themselves. Yet, they continue to make the menu more complex by the constant introduction of new foods. They are getting away from their identity as a burger joint. As a result they are closing restaurants and are continuing to experience declining revenue. McDonalds isn’t what they used to be and something needs to be done to improve the well-being of the company, the franchisees, the employees, and most importantly the customers.

· McDonald's strives to create a work environment where everyone can expect to be treated equally with dignity and respect

Demographic segmentation is a key segment that McDonald’s tends to focus on the most. This segment includes students, kids, and families. McDonald’s as a suitable environment for students and allows them to hang out with their friends. McDonald’s is a frequent lunch destination for students and an after-school hot spot. Kids are a big focus and McDonald’s scores big with its happy meal and the free toy included. For the family unit there is ample room in the dining room for eating out in a family environment, and there is always the drive-thru for when the family wants to take home a meal.

Construct a PESTEL analysis to show the competitive advantages that McDonalds has to stay and continue its operation in Hong Kong.

McDonalds Corporation is the organization I selected with compensation or benefit challenges. Since McDonalds opened their doors in 1955 people have been coming not only to enjoy a good meal, but they have been employed by the biggest food chain in the world. By 1958, McDonald’s had sold its 100 millionth hamburger. Ray Kroc wanted to build a restaurant system that would be famous for providing food of consistently high quality and uniform methods of preparation. He wanted to serve burgers, buns, fries, and beverages that tasted the same in Alaska as they did in Alabama. (about.McDonalds.com)

In 1955, Ray Croc opened the first McDonalds in Des Plaines, Illinois. After the opening of the first McDonalds the company grew very rapidly. After only ten years there were 1,000 restaurants across the states and in 1967 the first international franchise was opened in British Columbia. Now, in 2016, there are over 36,258 restaurants in 119 countries. Although the company has been very successful, the company has hit some rough points. In 2015, CEO Don Thompson led the company to drop 10% in quarterly sales and earnings per share therefore, the company chose to fire him and hire Steve Easterbrook as the new CEO. Steve Easterbrook began by refreshing the brand as he evolved the “I’m lovin’ it” catch

As part of the hiring smart philosophy, orientations can be simple to prepare and conduct. All it really takes is planning. It actually begins at the point of hire when the offer is first presented. The offer letter can include a welcome and a brief overview of benefits, time to report, who to report to and what to expect the first day, week and follow up months. By only making sure the new employee is listed on the company schedule and in the phone system can make the first impression very favorable.

The organisation we are going to look in this assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33,500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women.

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

Perseverance, inspiration and motivation have always played a key role in the success of any venture.

The process will analyze whether the company is stable, solvent, liquid or profitable enough to invest in. The analysis will focus on three sections, (A) Sales and Income Record, (B) Structure of Expenses, (C) Assets Distribution and (D) Capital Structure.

While the social demographic structure shows a downward trend on birth rate, parents tend to pay more attention on each child and wish to establish deep emotional bond. In order to maintain McDonald’s currently existing target segment-family, McDonald’s should focus more on providing experience to strengthen the relationship between parents and children. The value should not only be considered as provide food, but also an experience and a family time they shared.

McDonald’s prides itself on delivering only the highest levels of quality, service, and cleanliness to all of its customers in each and every restaurant. The key to their continuous success is continually monitoring and acting on the feedback given to them by their customers. They strive to be a progressive market leader and they can only stay ahead of the rest by listening to the most important ambassadors of their brand – their customers!