Red Bull By Functional Beverages From The Far East

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Red bull Inspired by functional beverages from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980 's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Currently, Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far. In terms of further expansion, Red Bull is targeting the core market of the USA and growth markets in the Far East, while also focusing on the continued world-wide roll-out of the Red Bull Editions. Furthermore, their mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts all around the world. Red Bull will achieve the mission by building long-term relationships with the people who can make it become more reality. The company is noted for its high quality beverages and their vision is to uphold the product standards, while maintaining the leadership position in the energy drinks industry and delivering superior customer service in a high profitable and efficient manner. In order to reach the goal Red bull surely use several strategies to make the company more achievable. The company uses strategies consisted of procurement strategy, manufacturing strategies, and distribution strategies. In addition, in this essay will also further mention about few kinds of management included warehouse and transportation and how Red bull manage their warehouse and transportation from then and now. In terms

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