Red Bull

1907 Words Mar 3rd, 2011 8 Pages
Red Bull 's marketing strategy: From the localization and then to an international
Posted:2007-3-23 Browse:108 chinese Version 11 years ago, the popular Red Bull drink around the world come to China CCTV Spring Festival Gala debut, a 'Red Bull came to China ' advertising language, from the Chinese beverage market, more than a category called 'energy drinks ', Golden Red Bull rapidly in China 's best-selling blowing whirlwind. After 11 years, the Chinese beverage market, relive A crowded disputes, but Red Bull has not pre-empt the competition, shrinking market share, more in July 2006 in Hubei Province has built a production base in the third, continuing the trend of showing the performance increase, to impressive
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Red Bull, red face, tremendous effort full of auspicious color for Chinese head, some cities in China, Red Bull just entering the market, gift sets on sale very prosperous, and almost out of stock. In addition, a Red Bull headquarters were located in Shenzhen, and then moved to Beijing, and also the building of production bases in China, but also shows the Red Bull in China 's determination to develop, these are the Red Bull localization strategy 's success. With localization strategy and in line with China 's consumption pattern Quotes to market quickly and win consumer acceptance of pre-marketing strategy for Red Bull in China become China 's first energy drink brand laid a solid foundation.

Internationalization strategy, continue to enlarge the consumer market Marketing is the Development of consumer demand is also changing, no one brand can not be in the same mode in the face constantly in the development of consumers. Coca-Cola does not do so, Pepsi does not do so, as the

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