Red Bull

The company exemplifies the typical branding success story. Since its inception, Red Bull’s successful market strategy and ways of penetrating the lucrative energy drink market has demonstrated the company’s ability to think outside the competitive box through its innovative branding and sales and distribution strategy. Since the targeted’ age range is quite young, Red Bull employed unique methods to attract its customers. Amongst these non-conventional advertising routes, Red Bull used marketing « below the line », « buzz marketing », and « tribal marketing » (Brocooli, April 2012).

The company offers a modern and cool lifestyle, coined by their motto “for successful living”.

Thank you for sharing those vision statements. I certainly consider each of these visions unique for their company’s purpose, yet similar in how they express characteristics expected of their constituents and leaders. The first word I noticed in your post was from Abraxas Drug Treatment’s vision statement. Abraxas Drug Treatment used the word “empower” to describe how they encourage adolescents to make changes for themselves concerning behavior, attitude, and beliefs.

Respect the individual, provide the best service to their customers, strive for excellence, and exceed customer expectations. Their corporate mission focuses on a global growth strategy through concentrated integration. The company continues to expand its

To lead the premium automobile segment across the world. This vision is the core of the company 2020. They regularly fine tune the objectives to match the changing economic, ecological and social requirements.

Mission Statement: We are dedicated to providing a healthy alternative to energy drinks while delivering the best merchandise, with natural ingredients, for optimal energy.

"We are dedicated to uphold Red bull standards, while maintaining the leadership position I the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice"

Ford’s vision statement, “people working together as a lean, global enterprise for automotive leadership” (Thompson, 2015) has three major points that surrounds the vision statement; which are global leadership, emphasis on stakeholders, and lean business (Thompson, 2015). Each area is a specific point that Ford concentrates on in order to better the business. Global Leadership indicates that Ford wants to become a top player in the international market; Ford achieves Emphasis on Stakeholders through enhancing their HR policies and corporate social responsibility strategies for employees, customers, investors, and others; and Lean Business which they have

Goal should be like that reflect our desire to achieve the dream. In this company as we distinguish our product and focus on the achievement of high quality of product that satisfies the needs of the customers, the company market itself as a high quality product manufacture. The position of the company in the market is the premium segment and targeting the customers who value quality and appreciates creativity. The key objectives are:

There are few brands that can offer more lessons in how to approach the next generation of marketing than Red Bull. Focusing their strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow.

Ford’s vision statement is “people working together as a lean, global enterprise for automotive leadership” (Thompson, 2015a). The vision statement emphasizes the company’s global leadership, which is how the firm wants to be recognized as one of the top contenders in the international automotive market (Thompson, 2015a).

Red Bull is not differentiated by gender, race or income, but does position itself as young, sporty and dynamic. It is also perceived as the market leader. The brand is not associated with a type of distribution channel, but does insist on usage situations – anytime, anywhere, for any situation (see advertisement A in Appendix 1).

Due to the fact that the industry is growing, other countries are now being emerged

Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.