Red Bull

13142 Words Dec 1st, 2011 53 Pages
CONTENTS MISSION STATEMENT EVALUATION 5 VISION STATEMENT EVALUATION (based on “building your company’s vision, published in Harvard Business Review) 5 1. MACRO-ENVIRONMENTAL ANALYSIS AND INDUSTRY ATTRACTIVENESS 8 Porter’s Five Forces 8 1. Threat of new Entrants: 8 2. Bargaining power of suppliers 10 3. Bargaining Power of Buyers 11 4. Threat of Substitutes: 12 5. Determinants of Rivalry among Existing Firms: 14 Overall Industry Rating: 15 SUMMARY OF PORTER’S 5 FORCES ANALYSIS: 16 PEST ANALYSIS: 17 1. Political Aspects 17 2. Economical Aspects 17 3. Social Aspects 17 4. Technological Aspects 18 EXTERNAL FACTOR EVALUATION (EFE) 19 EXPLANATION 19 2. COMPANY AND COMPETITOR ANALYSIS:- 21 CPM …show more content…
When vision statement is created for a company it talks about dreams and hopes for your business. Based on the above stated elements Red Bull’s vision should include core values which are guiding principles by which a company navigates. Guiding principles are not about how company would capitalize on an opportunity, it is about values core purpose and values on which a company stands. A company can change its entire product line and enter into a new market segment but core values remain the same. Core purpose defines the need which a company seeks to satisfy.
BHAG are ambitious plans which a company aims to achieve in a specified period of time. Vivid description describes what will be the outcome of achieving BHAG. Red Bull’s vision statement should be: “We create a working environment in which employees are respected and are trained to maximize their skills. We seek to provide reliable products to our customers and will never compromise on cost for quality. We will maintain our leadership position in the energy drink market. Through this we aim to increase profitability and become a brand which is well known in energy drink market.”

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