Red Bull

1115 WordsJan 29, 20115 Pages
Q1 – How will you characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that it is not selling a beverage, but it is selling a ‘way of life’. With their catchy slogan, ‘Red Bull gives you wings’; Red Bull has dominated the energy drink markets of a decade now. These strategies are not doctored for different…show more content…
Either the product can be sold to groups of people who did not purchase the product before or the number of people buying the product from the current consumer groups increases. I believe Red Bull is already catering to the correct target groups such as teenagers and young professionals and it would be difficult for them to convince other groups (such as middle aged men 40-50 years) to start consuming their drink. Therefore to attract more of the same crowd Red Bull could form contracts with institutions having people of their consumer groups. Institutions such as universities and schools could be supplied with Red Bull in their canteens at subsidized rates. This would help increase sales and promotion. Also building relationships with call centres and other all night offices would be extremely profitable and be a steady form of revenue. These contracts could go a long way in creating a Red Bull buzz among the younger crowd and help increase the number of loyal consumers. India is a huge market with a number of cheaper competitors, therefore in order for Red Bull to maintain its market share it would be beneficial for Red Bull to form these contracts and cement their position within

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