Red Bull Marketing

The country of Venezuela is located in northern South America, bordering the Caribbean sea, the atlantic ocean, Colombia, Guyana, and Brazil. It is six times the size of Georgia, and currently has an estimated population of 30,208,000 people (“South America :: Venezuela). The capital city of Caracas is surrounded by a beautiful state park on one side, and rugged yet densely populated hills on the other (Venezuela - Caracas - An Introduction). There are many interesting museums to visit in Caracas, including the birthplace of Simón Bolívar, the man who led many South American countries to independence from Spain

This article focuses on the increased importance for marketers to place a reasonable focus on the growing Hispanic demographic and their substantial purchasing power. With an estimated eleven percent of the US population by 2017, Hispanic consumers will comprise a large submarket. This Hispanic submarket will be able to add to the bottom line of companies that are able to target this market with the right marketing mix. Targeting the $1.2 trillion submarket is becoming a necessity for brands that are looking to grow their market share. Hispanic consumers are increasingly making their way into mainstream America and creating their own American Dreams. As they move up the socioeconomic scales they begin to buy bigger

The company exemplifies the typical branding success story. Since its inception, Red Bull’s successful market strategy and ways of penetrating the lucrative energy drink market has demonstrated the company’s ability to think outside the competitive box through its innovative branding and sales and distribution strategy. Since the targeted’ age range is quite young, Red Bull employed unique methods to attract its customers. Amongst these non-conventional advertising routes, Red Bull used marketing « below the line », « buzz marketing », and « tribal marketing » (Brocooli, April 2012).

A country known for the Angel Falls (highest waterfall in the world), the exquisite arepas (corn cakes with cheese) and the legendarily Miss Universe titleholders; the Bolivarian Republic of Venezuela is located in northern South America.  Regardless from the artistic landscapes, Venezuela is acknowledged for its vital oil reservoirs, its everlasting admiration of Simon Bolivar and its prominent watermark of Chavismo. Moreover, the country’s bureaucratic history has been influenced by Spanish colonialism, authoritarian rule, and the practice of the use caudillos (regional military leaders). Venezuela’s economy has been predisposed by agricultural surpluses of coffee and cocoa despite the fact that the production of oil has determined the country 's GDP (gross domestic product) since the 20th century; slowly turning it into a resource curse nation.  Presently, Venezuela has about 30 thousand citizens with an urbanization rate of 89 %, for this reason it is one of the most developed countries in Latin America.

Venezuela, officially known as the Bolivarian Republic of Venezuela, is located on the northeastern coast of South America. It is bordered to the east by Guyana, the south by Brazil, and the west by Colombia. The country stakes claim to roughly three hundred and fifty square mile of highly fertile and biodiverse land. As of 2015 the population of the country is estimated to be 29,275,940 (CIA, 2015). Throughout Venezuelan history many unique sociological revolutions have occurred and to understand the present one must appreciate the past.

Venezuela is a South American country located at the northernmost end of the continent. With a total area of

Venezuela, located in the Latin American region, is a country that has been characterized by its abundance of oil reserve. A natural resource that has shaped the history and development of the country, affecting its economic, social and most important is political spheres. For many years Venezuela was controlled by authoritarian regimes. The country, being very important in the sense of geo-politics due to its abundance of oil, has been a key player in the international arena and most important, to those that for many years kept the country under their regime. It was not until 1958 that Venezuela experienced the change to democracy and a stable democracy was kept between the two main political parties of the time, Accion Democratica (AD)

This report was written to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their

With an economy dominated by the production of oil, Venezuela has enjoyed the highest standard of living in Latin America. In spite of its success in the oil industry, agriculture and manufacturing also play important roles in Venezuela’s economy. With this in mind, it would seem as though Venezuela’s economic state has flourished. Rather, it has suffered from the effects of political influence, corruption, and poor economic management. The distribution of wealth across Venezuela has caused the elite to benefit at the cost of the working people. This is mainly due to the economic and political structure of the country. Even with the plentiful resources Venezuela possesses, it is constantly being threatened by political instability,

Venezuela is currently facing the worst economic crisis in history. According to the International Monetary Fund, it has negative growth of -8%, the worst in the world and the worst inflation rate (482%). The current unemployment rate is 17% though this figure is expected to climb towards 30%. Venezuela is a country that is reported to have the worlds largest oil supply, a commodity that has a changing price based on supply and demand. Their ability to sell oil was a primary source of revenue for the government. Exporting oil was reported to be around 96 percent of Venezuela's total exports according to the World Bank. In 2014 the

Red Bull’s target market is young adults and young professional (aged 16-22). If the number of people in this age – group form a small fragment of the country’s overall population, then entering such a market would be risky and not profitable enough. Red Bull has built a brand image of a youthful energy drink and hence it can be successful only in markets that have a large number of young people.

There are few brands that can offer more lessons in how to approach the next generation of marketing than Red Bull. Focusing their strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow.

Due to the fact that the industry is growing, other countries are now being emerged

Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography, identifying mainly university students and urban professionals who needed an ‘energy boost’ throughout their busy schedules and activities. Mateschitz’ strategy aimed to target opinion leaders, believing that “the authority of one alpha bee can influence the buying habits of hundreds”. The Red Bull segmentation

The strong marketing strategy, which is the “buzz-marketing” strategy, which we have, is one of its main strengths because Red Bull is becoming a wide known brand all over the world.