Red Bull is an energy drink sold by Austrian company Red Bull GmbH, it was created in 1987.

600 WordsApr 23, 20193 Pages
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, it was created in 1987. Encouraged by useful drinks from the Far East, Dietrich Mateschitz established the energy drink company Red Bull. Red Bull was sold for the very first time in its home market Austria on April 1, 1987. Red Bull is solely produced in Austria and exported worldwide. Red Bull was made for moments of increased physical and mental stress and improves stamina, readiness, focus, and reaction speed. The Red Bull company slogan is "Red Bull gives you wings" and the merchandise is marketed through advertising, events, sports team ownerships, endorsements, and music. Today Red Bull is accessible in more than 166 countries and around 40 billion cans of Red Bull…show more content…
Red Bull owns football teams in Austria, Germany, United States, and Brazil. By relating the drink's image with these activities, the company looks to promote a "cool" public image and increase brand power. Red Bull believes in owning teams and events rather than being one of several sponsors. Red Bull currently owns the New York Red Bulls, a U.S. Major League Soccer team in New York. They also own various teams from different sports, such as Team Red Bull (NASCAR), EC Red Bull Salzburg (Austrian Hockey League), Red Bull Ghana (Ghanaian football team), and various more. Its ability to stage sporting and music events and manage special athlete’s means that their rich library of video content will always be fresh and will always be expanding. Launched in 2007, the Red Bull Media House, created and marketed new and existing content through TV, mobile, digital, audio and print. For example, the 2011 film The Art of Flight disclosed hundreds of don’t-try-it-even-in-your-dreams sequences. Red Bull has a partnership deal with NBC, the Red Bull Signature Series, which is made up of 15 events spaced out throughout the year. The brand’s magazine, Red Bulletin has a global distribution of 4.8 million. The media presence is widespread and includes the Red Bull TV channel in Europe and Red Bull documentaries elsewhere. Red Bull has various products that they produce: Red Bull Cola, Red Bull Sugar-free, Red Bull F1 Editions, Red Bull Original, Red Bull Zero,

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