Red Bull 's Design Team

Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria, the product was formally launched in 1987. Mateschitz originally became aware of products called “tonic drinks”, which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed around the world via a network of local subsidiaries and external importers and distributors.

Red Bull is known for doing crazy stunts that will always attract a lot views on the Internet. You got your usual death-defying leaps, some crazy skateboard tricks and much more. Just your usual Red Bull antics.

The building process of the cars starts out with a piece of wood, students need to cut a chunk out of the back to make room for the gears connecting the rear motor to the axle. You could choose with your team any design that

In 1982, Dietrich Mateschitz got an idea of functional drinks. He joined with Chaleo Yoovidhya, Thai businessman, in 1984 and founded the Red Bull, which today is 49 percent owned by Mateschitz, other 49 percent by Yoovidhya and 2 percent by his son Chalerm. Red Bull was first released into the Austrian market in 1987, which was the completely new product category, energy drink. (Red Bull, 2011)

The first example, they highlighted that the “advanced design, engineering, and technology” made a significant role on the past successes. Thus, they are sustaining on this approach for further successes by continuing investment on the up-to-date knowledge which will be implemented into the entire processes in order to enhancing their capabilities and experiences. Specifically, to produce specialized vehicles have highest performance, minimal impact on the environment, and crossing the limits of their customers’ expectations in term of unique design and competitive

This report was written to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their

"We are dedicated to uphold Red bull standards, while maintaining the leadership position I the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice"

I then researched different failure modes which can affect the selection process of the go kart frame due to the fact that these failure modes affect almost all materials. One failure mode is ductile fracture “A ductile fracture is where a material pulls apart within itself this normally happens before the actual fracture or crack”.in some instances, materials pull apart instead of cracking. Ductile fracture is a type of fracture characterized by “extensive deformation of plastic or necking”. This will affect the material selection because I will need a material with good ductile strength that will last a long time as a go kart needs to support the driver on the go kart.

The proposed budget is £75,000. This will cover costs and overheads associated with the design, implementation and completion of the study. Overheads will include the employment of 1 research assistant (£25,000) and the principle researcher wage (£25,000).

Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull gives you wings’. These non –traditional marketing strategies of Red Bull are not unique to any market.

Red Bull’s biggest sales months happen to be in the summertime, therefore this is important for us to be at our best throughout the hundred days of summer. For the month of June, Red Bull Philadelphia is given the goal of 130,000 cases of product to sell throughout the entire month. There are many different ways that we will be able to accomplish this sales goal. The company has spent so much money over time training our employees to achieve our goals. The main part of our training comes from our companies’ business sales model which is leadership, main effort, values, and environment. This model is the main reason why Red Bull is number one in the energy category throughout the world.

A question that I will have testing the innovative hoverboard design is if I should add extra wheels to my design. Also I cannot touch the hoverboard 's technology so I will have to find a way to make it safer to use. However, the innovative self balancing scooter has some cons like blowning up across the globe and its durability on roads. There is no gas involved with the hoverboard and is eco friendly. An average hoverboard takes 3-4 hours to fully charge. It will help the

1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future?

The strong marketing strategy, which is the “buzz-marketing” strategy, which we have, is one of its main strengths because Red Bull is becoming a wide known brand all over the world.

Initially, the company distributed free cases to college students across the country in an attempt to get their product in the hands of its consumers. This campaign became very successful and rapid proliferation of sales became the norm. The company continued to tailor their advertising to appeal to their target audience by sponsoring extreme sports, events, teams, and athletes. They sponsor athletes in the BMX, skiing, rally car, MLS Soccer, and many other sports industries (Red Bull). By sponsoring athletes such as Travis Pastrana and Shaun White, their “double bull” logo is never out of the spotlight, and constantly seen by the consumer.